Advertising & Sales Promotion

Course Description:

Concluding their investigation of Livestock and Poultry Production 1, students will:
• Be introduced to advertising
• Learn about advertising in the 21st century
• Learn about careers in advertising, promotions, and marketing
• Learn about finances in advertising, marketing, and promotions industry
• Learn about working in the marketing, advertising, and promotions industry
• Learn about the technical skills necessary for a career in marketing
• Learn about the principles of selling
• Learning about developing a promotional plan

Course Details:

Course Title (District): Advertising & Sales Promotion
Course Title (NCES SCED) : Particular Topics in Travel and Tourism
Course Provider : Genesee ISD
Content Provided By : Fuel Education LLC (formerly Aventa Learning)
Online Instructor Provided By : Fuel Education LLC (formerly Aventa Learning)
Standards Addressed : None
Academic Terms : Open Entry / Open Exit
NCES SCED Code :
Subject Area : Hospitality and Tourism
Course Identifier : Particular Topics in Travel and Tourism
Course Level : (G) General or Regular
Available Credit : 1
Sequence : 1 of 1

How To Enroll:

Enrollment Website : https://www.gennet.us/
Email : [email protected]
Phone : 866.912.8588

Students and Parents: It is important to work closely with your local school counselor or registrar to follow the school's enrollment procedures. By clicking the "Start Registration Request" button below, you will be able to notify the school of your interest in registering for the online course. However, it is the responsibility of the district or school to review the registration request and approve or deny the request. Please make a note to follow up with your school after submitting a registration request.

Start Registration Request

Additional Course Information:

Concluding their investigation of Livestock and Poultry Production 1, students will:
• Be introduced to advertising
• Learn about advertising in the 21st century
• Learn about careers in advertising, promotions, and marketing
• Learn about finances in advertising, marketing, and promotions industry
• Learn about working in the marketing, advertising, and promotions industry
• Learn about the technical skills necessary for a career in marketing
• Learn about the principles of selling
• Learning about developing a promotional plan

INACOL Online Course Quality Standards

Academic Content Standards and Assessments Rating Comments
The goals and objectives clearly state what the participants will know or be able to do at the end of the course. The goals and objectives are measurable in multiple ways. Fully Met Learning objectives are provided at the beginning of each unit (chapter). Objectives are met via reading content as well as a variety of interactive activities including quizzes and tests in addition to the labs, threaded discussions, and podcasts.
The course content and assignments are aligned with the state’s content standards, Common Core curriculum, or other accepted content standards set for Advanced Placement® courses, technology, computer science, or other courses whose content is not included in the state standards. Partially Met Alignment available for reference.
The course content and assignments are of sufficient rigor, depth and breadth to teach the standards being addressed. Fully Met
Information literacy and communication skills are incorporated and taught as an integral part of the curriculum. Fully Met Opportunities to practice information literacy and communication skills are incorporated.
Multiple learning resources and materials to increase student success are available to students before the course begins. Fully Met Information is available in syllabus and course overview; details clarify policies and offer suggestions for student success. An online orientation and videos are also offered (ORN010).
Course Overview and Introduction Rating Comments
Clear, complete course overview and syllabus are included in the course. Fully Met A detailed syllabus, customized by the teacher at the start of each course is available in the Course Materials in D2L.
Course requirements are consistent with course goals, are representative of the scope of the course and are clearly stated. Fully Met
Information is provided to students, parents and mentors on how to communicate with the online instructor and course provider. Fully Met Located on the home page under Teacher Contact Information and in the syllabus.
Legal and Acceptable Use Policies Rating Comments
The course reflects multi-cultural education, and the content is accurate, current and free of bias or advertising. Partially Met
Expectations for academic integrity, use of copyrighted materials, plagiarism and netiquette (Internet etiquette) regarding lesson activities, discussions, and e-mail communications are clearly stated. Fully Met Academic Integrity guidelines are provided to each student in each course. The policy is located in the Course Materials section of each course. Specific academic integrity policies are developed by each school and are found in the school's policy handb
Privacy policies are clearly stated. Fully Met http://www.k12.com/privacy_policy/
Instructor Resources Rating Comments
Online instructor resources and notes are included. Fully Met Instructional resources are available in course materials.
Assessment and assignment answers and explanations are included. Fully Met Instructor resources for the course including answer keys, rubrics, and scoring guides for dropbox assignments are located in the Course Materials.
Instructional and Audience Analysis Rating Comments
Course design reflects a clear understanding of all students’ needs and incorporates varied ways to learn and master the curriculum. Fully Met Instructor resources for the course including answer keys, rubrics, and scoring guides for dropbox assignments are located in the Course Materials.
Course, Unit and Lesson Design Rating Comments
The course is organized by units and lessons that fall into a logical sequence. Each unit and lesson includes an overview describing objectives, activities, assignments, assessments, and resources to provide multiple learning opportunities for students to master the content. Fully Met Instructor can adjust the pacing of course, alter assignments, and offer additional practice or extended learning in synchronous sessions to meet individual student needs.
Instructional Strategies and Activities Rating Comments
The course instruction includes activities that engage students in active learning. Fully Met
The course and course instructor provide students with multiple learning paths, based on student needs that engage students in a variety of ways. Fully Met
The course provides opportunities for students to engage in higher-order thinking, critical reasoning activities and thinking in increasingly complex ways. Fully Met
The course provides options for the instructor to adapt learning activities to accommodate students’ needs. Fully Met
Readability levels, written language assignments and mathematical requirements are appropriate for the course content and grade-level expectations. Fully Met
Communication and Interaction Rating Comments
The course design provides opportunities for appropriate instructor-student interaction, including opportunities for timely and frequent feedback about student progress. Fully Met Interaction includes synchronous sessions, office hours, and email or voice contact. Students can monitor their own progress in the online gradebook. Most schools set policies for timely responses to student communication and updates of course progress an
The course design includes explicit communication/activities (both before and during the first week of the course) that confirms whether students are engaged and are progressing through the course. The instructor will follow program guidelines to address non-responsive students. Partially Met Fully met when implemented at the school; local policies
The course provides opportunities for appropriate instructor-student and student-student interaction to foster mastery and application of the material. Fully Met Teachers communicate regularly with students via email and telephone. In general, there are two exchanges per week. Students know how to contact the instructor (via phone and I email) and are encouraged to do so whenever needs arise. Teachers are required
Resources and Materials Rating Comments
Students have access to resources that enrich the course content. Fully Met
Evaluation Strategies Rating Comments
Student evaluation strategies are consistent with course goals and objectives, are representative of the scope of the course and are clearly stated. Fully Met
The course structure includes adequate and appropriate methods and procedures to assess students’ mastery of content. Fully Met
Feedback Rating Comments
Ongoing, varied, and frequent assessments are conducted throughout the course to inform instruction. Fully Met
Assessment strategies and tools make the student continuously aware of his/her progress in class and mastery of the content. Fully Met
Assessment Resources and Materials Rating Comments
Assessment materials provide the instructor with the flexibility to assess students in a variety of ways. Fully Met
Grading rubrics are provided to the instructor and may be shared with students. Fully Met Instructor resources for the course include including answer keys, rubrics, and scoring guides for dropbox assignments.
The grading policy and practices are easy to understand. Fully Met Grading information docs and pacing guides are provided.
Course Architecture Rating Comments
The course architecture permits the online instructor to add content, activities and assessments to extend learning opportunities. Fully Met
The course accommodates multiple school calendars; e.g., block, 4X4 and traditional schedules. Fully Met
User Interface Rating Comments
Clear and consistent navigation is present throughout the course. Fully Met
Rich media are provided in multiple formats for ease of use and access in order to address diverse student needs. Fully Met
Technology Requirements and Interoperability Rating Comments
All technology requirements (including hardware, browser, software, etc...) are specified. Partially Met Technology Requirements are found on the K12 website and explained during course orientation: HS: http://www.k12.com/high-school-course-list/technical-requirements.html
Prerequisite skills in the use of technology are identified. Fully Met Can be fully met when implemented at the school; local policies
The course uses content-specific tools and software appropriately. Fully Met
The course is designed to meet internationally recognized interoperability standards. Fully Met EDL LTI enhanced course versions
Copyright and licensing status, including permission to share where applicable, is clearly stated and easily found. Partially Met http://www.k12.com/ip-policy.html http://www.k12.com/copyright_policy/ http://www.k12.com/online-educational-products-services-agreement-terms.html
Accessibility Rating Comments
Course materials and activities are designed to provide appropriate access to all students. The course, developed with universal design principles in mind, conforms to the U.S. Section 504 and Section 508 provisions for electronic and information technology as well as the W3C’s Web Content Accessibility guidelines (WCAg 2.0). Partially Met K12 encourages full compliance for WCAg 2.0 Level A and AA
Data Security Rating Comments
Student information remains confidential, as required by the Family Educational Rights and Privacy Act (FERPA). Fully Met Can be fully met when implemented at the school; local policies
Accessing Course Effectiveness Rating Comments
The course provider uses multiple ways of assessing course effectiveness. Fully Met Peer review and biannual family and student evaluations of courses are available at K12. A feedback system for families, mentors, teachers, and students helps to monitor and evaluate course effectiveness. Internal review of student success helps inform an
The course is evaluated using a continuous improvement cycle for effectiveness and the findings used as a basis for improvement. Fully Met
Course Updates Rating Comments
The course is updated periodically to ensure that the content is current. Fully Met
Certification Rating Comments
Course instructors, whether faceto-face or virtual, are certificated and “highly qualified.” The online course teacher possesses a teaching credential from a state-licensing agency and is “highly qualified” as defined under ESEA. Fully Met Teachers must meet professional teaching requirements set by the state.
Instructor and Student Support Rating Comments
Professional development about the online course delivery system is offered by the provider to assure effective use of the courseware and various instructional media available. Fully Met Instructors complete comprehensive virtual training, including use of courseware and media, before the school year begins.
The course provider offers technical support and course management assistance to students, the course instructor, and the school coordinator. Fully Met Students receive 24/7 technical support and course management through Customer Care: 866.K12CARE (866.512.2273). Instructors and School Coordinators have 24/7 support through Academic Services Helpdesk, school-based technology managers, and Operations Ma
Course instructors, whether face-to-face or virtual, have been provided professional development in the behavioral, social, and when necessary, emotional, aspects of the learning environment. Fully Met Instructors participate in professional development that focus on building skills and competencies to meet the needs of students and their families. A catalog of 400+ professional development offerings for educators to choose from are available at K12trai
Course instructors, whether face-to-face or virtual, receive instructor professional development, which includes the support and use of a variety of communication modes to stimulate student engagement online. Fully Met Instructors complete virtual training before the start of school and ongoing support and training, including an instructional coach and mentor (for new teachers) to help them build communication skills via multiple modalities.
The provider assures that course instructors, whether face-to-face or virtual, are provided support, as needed, to ensure their effectiveness and success in meeting the needs of online students. Fully Met
Students are offered an orientation for taking an online course before starting the coursework. Fully Met Students attend an online orientation course (ORN010); they also participate in synchronous orientations with local school staff.

Review Conducted By : Fuel Education LLC (formerly Aventa Learning)
Date of Review : 08/29/2018

Introduction to Advertising
• Distinguish among marketing and advertising terms.
• Categorize business activities, such as production, management, and finance, and describe how these activities relate to marketing.
• Describe the history of the advertising industry and its relation to today’s marketplace.
• Discuss laws regulating the marketing and advertising industries.
Advertising in the 21st Century
• Describe the influence of international marketing on the advertising industry.
• Explain the impact of multiculturalism and multigenerationalism on advertising marketing activities.
COURSE INFORMATION
© 2017 K12 Inc. All rights reserved. Page 2 of 3
Copying or distributing without K12’s written consent is prohibited.
• Identify the importance of understanding cultural diversity from a marketing perspective.
• Discuss how diversity affects sports and entertainment marketing.
Careers in Advertising, Promotions, and Marketing
• Discuss careers in the advertising marketing industry.
• List the roles and responsibilities of various advertising, marketing, and promotions professionals.
• Explain the necessary education and training required for careers in the advertising and marketing industry.
• Identify the expected wages and salaries for jobs in the advertising and marketing industry.
Financing in the Advertising, Marketing, and Promotions Industry
• Identify sources of financial assistance for raising capital.
• Describe how businesses make purchases.
• Differentiate between buying for resale and buying for organizational use.
• Identify and describe types of financial documents used by businesses and agencies.
• Explain the purpose of financial records, such as budgets, balance sheets, and income statements.
• Discuss the relationship of perishability to profit and loss.
Working in the Marketing, Advertising, and Promotions Industry
• Identify and describe the interpersonal skills necessary for a successful career in marketing and advertising.
• Identify the role of professional organizations, trade associations, and labor unions in the advertising industry.
• Illustrate how teams function and describe team-building skills.
• Distinguish between the roles of team leaders and team members.
• Identify employer’s expectations and appropriate employee work habits.
• Define discrimination, harassment, and equality.
• Identify characteristics of good leaders.
Behind the Scenes: Technical Skills Necessary for a Career in Marketing
• Identify and describe types of persuasive rhetoric.
• Explain characteristics and purposes of a marketing-information system.
• Describe the types of inventory control and how they relate to marketing.
• Explain the steps of the consumer decision-making process.
COURSE INFORMATION
© 2017 K12 Inc. All rights reserved. Page 3 of 3
Copying or distributing without K12’s written consent is prohibited.
Principles of Selling
• Discuss the purpose and benefits of personal selling.
• Explain lead generation and lead qualification.
• Explain the five steps of selling.
• Identify the importance of following up after the sale is closed.
• Describe effective strategies for training and educating sales staff.
• Explain how selling contributes to economic activity.
Culminating Project: Developing a Promotional Plan
• Describe stages of new-product planning.
• Define product mix.
• Identify stages of the product life cycle for new or existing advertising marketing plans.
• Analyze a promotional plan for effectiveness.

Term Type Enrollment Opens Enrollment Ends Random Draw Date Enrollment Drop Date Course Starts Course Ends # of Seats Course Fee Potential Additional Costs
Open Entry / Open Exit 07/01/2019 12/31/2019 100 $270.0000 0.0000
Drop Policy Completion Policy Term Type Enrollment Opens Enrollment Ends
Courses dropped within 2 weeks of enrollment will receive 100% refund Enrollments earning 60% or more of the total course points are considered course completions and will be charged the final 20% payment. Open Entry / Open Exit 07/01/2019 12/31/2019