Visual Communications

Course Description:

Students in this course gain mastery of the essentials of communicating visually and apply this mastery in context. Students will explore visual theories and key elements and principles of visual design, with an emphasis on color, typography, and layout. Students will learn how to analyze a visual design and will understand the role that visual communications play in today’s society.

Course Details:

Course Title (District): Visual Communications
Course Title (NCES SCED) : Communication—Other
Course Provider : Genesee ISD
Content Provided By : Edgenuity Inc.
Online Instructor Provided By :
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Standards Addressed : None
Ailgnment Document :
Academic Terms : Semester
Subject Area : Communications and Audio/Visual Technology
Course Identifier : Communication—Other
Course Level : (E) Enriched or Advanced
Available Credit : 0.5
Sequence : 1 of 1

How To Enroll:

Email : [email protected]
Phone : 877.202.0338

Students and Parents: It is important to work closely with your local school counselor or registrar to follow the school's enrollment procedures. By clicking the "Start Registration Request" button below, you will be able to notify the school of your interest in registering for the online course. However, it is the responsibility of the district or school to review the registration request and approve or deny the request. Please make a note to follow up with your school after submitting a registration request.

Start Registration Request

Additional Course Information:

In this course, students will learn about the following topics:

• Examine basic visual design concepts.

• Distinguish how color, type, and layout contribute to communication.

• Analyze the role of design in visual communications.

• Evaluate visual communication processes and products.

INACOL Online Course Quality Standards

Instructor Resources Rating Comments
Online instructor resources and notes are included. Partially Met Course can be customized at district level to include resources and notes.
Assessment and assignment answers and explanations are included. Fully Met Teacher can access answers and explanation within student progress and grades.
Academic Content Standards and Assessments Rating Comments
The goals and objectives clearly state what the participants will know or be able to do at the end of the course. The goals and objectives are measurable in multiple ways. Fully Met ACE CREDIT review completed to ensure standards and expectations for college-level work.
The course content and assignments are aligned with the state’s content standards, Common Core curriculum, or other accepted content standards set for Advanced Placement® courses, technology, computer science, or other courses whose content is not included in the state standards. Fully Met ACE CREDIT review completed to ensure standards and expectations for college-level work.
The course content and assignments are of sufficient rigor, depth and breadth to teach the standards being addressed. Fully Met ACE CREDIT review completed to ensure standards and expectations for college-level work.
Information literacy and communication skills are incorporated and taught as an integral part of the curriculum. Partially Met Students have the ability to locate and use information from tutorial videos. Edgenuity teachers and students communicate throughout course.
Multiple learning resources and materials to increase student success are available to students before the course begins. Fully Met Students have access to Edgenuity orientation video, syllabus, and Sophia Course Tour.
Course Overview and Introduction Rating Comments
Clear, complete course overview and syllabus are included in the course. Fully Met A course syllabus is provided to students.
Course requirements are consistent with course goals, are representative of the scope of the course and are clearly stated. Fully Met
Information is provided to students, parents and mentors on how to communicate with the online instructor and course provider. Fully Met Live chat and phone number for Sophia Learning Coaches. Edgenuity teachers contact information provided.
Legal and Acceptable Use Policies Rating Comments
The course reflects multi-cultural education, and the content is accurate, current and free of bias or advertising. Fully Met The course creates equal educational opportunities for students from diverse racial, ethnic, social-class and cultural groups. The content is up to date, accurate and free of any bias or advertising.
Expectations for academic integrity, use of copyrighted materials, plagiarism and netiquette (Internet etiquette) regarding lesson activities, discussions, and e-mail communications are clearly stated. Fully Met Academic honesty clearly stated in Sophia content; Edgenuity Student Handbook provides expectations.
Privacy policies are clearly stated. Fully Met
Instructional and Audience Analysis Rating Comments
Course design reflects a clear understanding of all students’ needs and incorporates varied ways to learn and master the curriculum. Fully Met Multiple tutorial videos available including one with captions and written transcript.
Course, Unit and Lesson Design Rating Comments
The course is organized by units and lessons that fall into a logical sequence. Each unit and lesson includes an overview describing objectives, activities, assignments, assessments, and resources to provide multiple learning opportunities for students to master the content. Fully Met Courses organized by Challenges and Milestones. Unit Challenges must be completed before unit Milestone. Tutorial videos include an introduction and summary of content covered.
Instructional Strategies and Activities Rating Comments
The course instruction includes activities that engage students in active learning. Partially Met Students engage in a range of multiple choice, matching, and short answer. 
The course and course instructor provide students with multiple learning paths, based on student needs that engage students in a variety of ways. Partially Met Meets only the needs of auditory and visual learners. 
The course provides opportunities for students to engage in higher-order thinking, critical reasoning activities and thinking in increasingly complex ways. Partially Met Lack of written or student developed work.
The course provides options for the instructor to adapt learning activities to accommodate students’ needs. Partially Met Edgenuity teachers can adapt learning activities outside of Sophia software.
Readability levels, written language assignments and mathematical requirements are appropriate for the course content and grade-level expectations. Fully Met As a dual credit course, this meets college-level course expectations in this area.
Communication and Interaction Rating Comments
The course design provides opportunities for appropriate instructor-student interaction, including opportunities for timely and frequent feedback about student progress. Fully Met Edgnuity teachers frequently provide students feedback on their progress.
The course design includes explicit communication/activities (both before and during the first week of the course) that confirms whether students are engaged and are progressing through the course. The instructor will follow program guidelines to address non-responsive students. Fully Met
The course provides opportunities for appropriate instructor-student and student-student interaction to foster mastery and application of the material. Partially Met Instructor and student interact regularly; no student-student interaction within course.
Resources and Materials Rating Comments
Students have access to resources that enrich the course content. Fully Met Resources provided by Sophia Learning Coaches.
Evaluation Strategies Rating Comments
Student evaluation strategies are consistent with course goals and objectives, are representative of the scope of the course and are clearly stated. Fully Met Average of 70% across all Challenges and Milestones must be earned to receive college credit.
The course structure includes adequate and appropriate methods and procedures to assess students’ mastery of content. Fully Met Three Challenges and multiple video tutorials assist student learning in each unit. Milestones used for unit assessments. Allows three attempts on Challenges and one attempt at Milestones.
Feedback Rating Comments
Ongoing, varied, and frequent assessments are conducted throughout the course to inform instruction. Fully Met Three Challenges and multiple video tutorials assist student learning in each unit.
Assessment strategies and tools make the student continuously aware of his/her progress in class and mastery of the content. Fully Met Three Challenges and multiple video tutorials assist student learning in each unit. Milestones used for unit assessments. Report shows progress and grade.
Assessment Resources and Materials Rating Comments
Assessment materials provide the instructor with the flexibility to assess students in a variety of ways. Not Met ACE CREDIT - assessements cannot be customized for college credit.
Grading rubrics are provided to the instructor and may be shared with students. Not Met No assignments or assessments that would require a rubric.
The grading policy and practices are easy to understand. Fully Met Students can see progress and scores for each Challenge and Milestone as well as overall course grade in the Report section.
Course Architecture Rating Comments
The course architecture permits the online instructor to add content, activities and assessments to extend learning opportunities. Fully Met Edgenuity instructors can add content, activities, and assessments to extend learning, but not for course grade enhancement.
The course accommodates multiple school calendars; e.g., block, 4X4 and traditional schedules. Fully Met Course must be completed in 60 days, with 30 day extension if needed.
User Interface Rating Comments
Clear and consistent navigation is present throughout the course. Fully Met
Rich media are provided in multiple formats for ease of use and access in order to address diverse student needs. Fully Met Instructor videos use different teaching styles.
Technology Requirements and Interoperability Rating Comments
All technology requirements (including hardware, browser, software, etc...) are specified. Fully Met Specified on Edgenuity IT Support web page and in Student Handbook.
Prerequisite skills in the use of technology are identified. Fully Met No prerequisite technology skills are required. Need only a basic understanding of how to use a mouse, keyboard, and the Internet.
The course uses content-specific tools and software appropriately. Fully Met No third party software used. All software needed is within course.
The course is designed to meet internationally recognized interoperability standards. Fully Met
Copyright and licensing status, including permission to share where applicable, is clearly stated and easily found. Fully Met Copyright laws are followed.
Accessibility Rating Comments
Course materials and activities are designed to provide appropriate access to all students. The course, developed with universal design principles in mind, conforms to the U.S. Section 504 and Section 508 provisions for electronic and information technology as well as the W3C’s Web Content Accessibility guidelines (WCAg 2.0). Partially Met Reading of screen content and commands not available within Sophia.
Data Security Rating Comments
Student information remains confidential, as required by the Family Educational Rights and Privacy Act (FERPA). Fully Met Found in Edgenuity Student Handbook.
Accessing Course Effectiveness Rating Comments
The course provider uses multiple ways of assessing course effectiveness. Fully Met
The course is evaluated using a continuous improvement cycle for effectiveness and the findings used as a basis for improvement. Fully Met Core courses updated approx. every 3 years. All courses monitored regularly to ensure that all content is current. Courses reviewed regularly by third party.
Course Updates Rating Comments
The course is updated periodically to ensure that the content is current. Fully Met Core courses updated approx. every 3 years. All courses monitored regularly to ensure that all content is current. Courses reviewed regularly by third party.
Certification Rating Comments
Course instructors, whether faceto-face or virtual, are certificated and “highly qualified.” The online course teacher possesses a teaching credential from a state-licensing agency and is “highly qualified” as defined under ESEA. Fully Met Edgenuity teachers using Sophia courses are highly qualified and trained for dual enrollment.
Instructor and Student Support Rating Comments
Professional development about the online course delivery system is offered by the provider to assure effective use of the courseware and various instructional media available. Fully Met Available through the Edgenuity Platform; monthly webinars; teachers take course they are teaching.
The course provider offers technical support and course management assistance to students, the course instructor, and the school coordinator. Fully Met Available through the Edgenuity Platform.
Course instructors, whether face-to-face or virtual, have been provided professional development in the behavioral, social, and when necessary, emotional, aspects of the learning environment. Fully Met Available through the Edgenuity Platform.
Course instructors, whether face-to-face or virtual, receive instructor professional development, which includes the support and use of a variety of communication modes to stimulate student engagement online. Fully Met Available through the Edgenuity Platform.
The provider assures that course instructors, whether face-to-face or virtual, are provided support, as needed, to ensure their effectiveness and success in meeting the needs of online students. Fully Met Available through the Edgenuity Platform.
Students are offered an orientation for taking an online course before starting the coursework. Fully Met Edgenuity online orientation video and Course Tour in Sophia.

Review Conducted By : EdTech Specialists
Date of Review : 06/29/2015

Vision and interpretation

Visual communications


Cognitive theory

Gestalt theory

Montage theory

Other theories

How we see

Elements of visual design

Elements in context

Principles of visual design

Principles in context

Properties of color

Additive color

Subtractive color

Tints, tones and shades

The color wheel

Color relationships

Applications of color

Color in context


Describing type

History of type

Italic, script and decorative type


Weight and width


Type in context

Influence of technology


Type and image

Type alignment

Organizing space

The grid


Common layout styles

Applications of layout

Layouts in context

Creative design process



Ideation and visual thinking




Sources of inspiration

Critique and evaluation of visual design

Influence of visual design


Public relations


Corporate branding

Motion graphics


Publication design

Web design

Application of visual design in communication

Term Type Enrollment Opens Enrollment Ends Random Draw Date Enrollment Drop Date Course Starts Course Ends # of Seats Course Fee Potential Additional Costs
Semester 07/01/2019 12/31/2019 100 $230.0000 0.0000
Drop Policy Completion Policy Term Type Enrollment Opens Enrollment Ends
Tuition refund less a $25.00 withdrawal fee with course canceled within 15 days. . Semester 07/01/2019 12/31/2019

Students will need a computer with high speed internet access. Complete specifications can be found at