Sports and Entertainment Marketing

Course Description:

Have you ever wished to play sports professionally? Have you dreamed of one day becoming an agent for a celebrity entertainer? If you answered yes to either question, then believe it or not, you’ve been fantasizing about entering the exciting world of sports and entertainment marketing. Although this particular form of marketing bears some resemblance to traditional marketing, there are many differences as well – including a lot more glitz and glamour! In this course, you’ll have the opportunity to explore basic marketing principles and delve deeper into the multi-billion dollar sports and entertainment marketing industry. You’ll learn about how professional athletes, sports teams, and well known entertainers are marketed as commodities and how some of them become billionaires as a result. If you’ve ever wondered about how things work behind the scenes of a major sporting event such as the Super Bowl or even entertained the idea of playing a role in such an event, then this course will introduce you to the fundamentals of such a career.

Course Details:

Course Title (District): Sports and Entertainment Marketing
Course Title (NCES SCED) : Sports and Entertainment Marketing
Course Provider : Michigan Virtual
Content Provided By : Florida Virtual School
Online Instructor Provided By : Michigan Virtual
Standards Addressed : CCSS
Ailgnment Document : http://media.mivu.org/mivhs/alignchart/other/SportsandMarketingEntertainment.pdf
Academic Terms : Accelerated, Semester, Trimester
NCES SCED Code :
Subject Area : Business and Marketing
Course Identifier : Sports and Entertainment Marketing
Course Level : (G) General or Regular
Available Credit : 0.5
Sequence : 1 of 1

How To Enroll:

Enrollment Website : https://slp.michiganvirtual.org/
Email : [email protected]
Phone : (888) 889-2840

Students and Parents: It is important to work closely with your local school counselor or registrar to follow the school's enrollment procedures. By clicking the "Start Registration Request" button below, you will be able to notify the school of your interest in registering for the online course. However, it is the responsibility of the district or school to review the registration request and approve or deny the request. Please make a note to follow up with your school after submitting a registration request.

Start Registration Request

Additional Course Information:

Upon completion of this course, students will be able to:

  • Describe major marketing principles including the exchange process, real and perceived value, target markets and utility
  • Evaluate the trends, changing demographics, role of technology, and the unique challenges faced by sports and entertainment marketers
  • Create marketing strategies utilizing marketing principles, social media, and technology
  • Analyze product marketing promotions by studying advertising, visual merchandising, and personal selling
  • Compare and contrast endorsements and sponsorships and evaluate the challenges unique to each including celebrities, costs, and relationships.
  • Demonstrate knowledge of the buying process by preparing a buying plan, completing purchase orders and invoices, and categorizing business risks.
  • Analyze the complex relationships and functions of an effective team
  • Examine the role celebrities and sports entertainers play in politics, culture, and influence young people.

INACOL Online Course Quality Standards

Academic Content Standards and Assessments Rating Comments
The goals and objectives clearly state what the participants will know or be able to do at the end of the course. The goals and objectives are measurable in multiple ways. Fully Met
The course content and assignments are aligned with the state’s content standards, Common Core curriculum, or other accepted content standards set for Advanced Placement® courses, technology, computer science, or other courses whose content is not included in the state standards. Partially Met Related to Michigan Career and Technical Education content standards for Business.
The course content and assignments are of sufficient rigor, depth and breadth to teach the standards being addressed. Partially Met Related to Michigan Career and Technical Education content standards for Business.
Information literacy and communication skills are incorporated and taught as an integral part of the curriculum. Partially Met
Multiple learning resources and materials to increase student success are available to students before the course begins. Fully Met In Blackboard course a detailed timeframe for participation, specific expectations for communications, and are consistent with course goals, representative of the scope of the course and clearly stated.
Course Overview and Introduction Rating Comments
Clear, complete course overview and syllabus are included in the course. Fully Met
Course requirements are consistent with course goals, are representative of the scope of the course and are clearly stated. Fully Met
Information is provided to students, parents and mentors on how to communicate with the online instructor and course provider. Fully Met Provided in the Michigan Virtual School (MVS) Blackboard learning management system (LMS).
Legal and Acceptable Use Policies Rating Comments
The course reflects multi-cultural education, and the content is accurate, current and free of bias or advertising. Fully Met The course does not have anything speciffically against this but only has photos of white people in the lessons. Since this is a marketing course, it instructors students to market to groups that would identify with the product, which is part of the lesson, but is not diverse in how to do that.
Expectations for academic integrity, use of copyrighted materials, plagiarism and netiquette (Internet etiquette) regarding lesson activities, discussions, and e-mail communications are clearly stated. Fully Met Provided in the MVS Blackboard LMS.
Privacy policies are clearly stated. Fully Met Provided in the Blackboard learning management system (LMS).
Instructor Resources Rating Comments
Online instructor resources and notes are included. Fully Met Provided in the Blackboard learning management system (LMS).
Assessment and assignment answers and explanations are included. Fully Met
Instructional and Audience Analysis Rating Comments
Course design reflects a clear understanding of all students’ needs and incorporates varied ways to learn and master the curriculum. Partially Met Text with audio is provided. No evidence of video presentations found.
Course, Unit and Lesson Design Rating Comments
The course is organized by units and lessons that fall into a logical sequence. Each unit and lesson includes an overview describing objectives, activities, assignments, assessments, and resources to provide multiple learning opportunities for students to master the content. Fully Met
Instructional Strategies and Activities Rating Comments
The course instruction includes activities that engage students in active learning. Fully Met
The course and course instructor provide students with multiple learning paths, based on student needs that engage students in a variety of ways. Partially Met The course and course instructor provide a limited variety of activities, assignments, assessments, and resources that address a variety of learning styles. Few alternative assignments/assessments are present.
The course provides opportunities for students to engage in higher-order thinking, critical reasoning activities and thinking in increasingly complex ways. Partially Met The course provides a limited amount of assignments, activities, and assessments for students to elevate their thinking beyond remembering and understanding.
The course provides options for the instructor to adapt learning activities to accommodate students’ needs. Partially Met Instructor can make this accomodation as needed in Blackboard
Readability levels, written language assignments and mathematical requirements are appropriate for the course content and grade-level expectations. Fully Met
Communication and Interaction Rating Comments
The course design provides opportunities for appropriate instructor-student interaction, including opportunities for timely and frequent feedback about student progress. Fully Met
The course design includes explicit communication/activities (both before and during the first week of the course) that confirms whether students are engaged and are progressing through the course. The instructor will follow program guidelines to address non-responsive students. Fully Met Michigan Virtual School (MVS) instructor guidelines ensure such interaction through welcome letters, instructor introductions, and regular progress reporting.
The course provides opportunities for appropriate instructor-student and student-student interaction to foster mastery and application of the material. Partially Met Discussion board posts allow for students to have one-on-one communication. Teachers may need to allow for students to redo assignments if mastery of learning objectives is sought. Multiple attempts are not setup as a part of the course design at this time.
Resources and Materials Rating Comments
Students have access to resources that enrich the course content. Partially Met No additional resources provided by vendor other than podcasts. Instructors would need to provide this.
Evaluation Strategies Rating Comments
Student evaluation strategies are consistent with course goals and objectives, are representative of the scope of the course and are clearly stated. Fully Met http://screencast.com/t/RrX5wXvswwL8
The course structure includes adequate and appropriate methods and procedures to assess students’ mastery of content. Partially Met Assessment strategies are limited to tests, quizzes and discussion boards.
Feedback Rating Comments
Ongoing, varied, and frequent assessments are conducted throughout the course to inform instruction. Partially Met Self assessments are often self graded and do not offer an opportunity for instruction
Assessment strategies and tools make the student continuously aware of his/her progress in class and mastery of the content. Fully Met
Assessment Resources and Materials Rating Comments
Assessment materials provide the instructor with the flexibility to assess students in a variety of ways. Partially Met Teachers only have the option to grade open-ended tests and discussion boards
Grading rubrics are provided to the instructor and may be shared with students. Not Met No rubrics were found in the course
The grading policy and practices are easy to understand. Fully Met
Course Architecture Rating Comments
The course architecture permits the online instructor to add content, activities and assessments to extend learning opportunities. Fully Met Instructors cannot alter content provided by the course vendor, but MVS instructors are permitted to add supplemental materials as needed via the Blackboard LMS.
The course accommodates multiple school calendars; e.g., block, 4X4 and traditional schedules. Fully Met The calendar within the learning management system permits adjustments to the pacing guides, though MVS has established start and end dates for fall, spring, summer, and trimester enrollment terms.
User Interface Rating Comments
Clear and consistent navigation is present throughout the course. Fully Met
Rich media are provided in multiple formats for ease of use and access in order to address diverse student needs. Partially Met Audio recordings or podcasts only; no video content. The program reads text out aloud, but video links to outside sources do not provide closed captioning (when available)
Technology Requirements and Interoperability Rating Comments
All technology requirements (including hardware, browser, software, etc...) are specified. Fully Met Communicated in the syllabus, the MVU website, and the Blackboard LMS.
Prerequisite skills in the use of technology are identified. Fully Met Communicated in the syllabus, the MVU website, and the Blackboard LMS.
The course uses content-specific tools and software appropriately. Fully Met
The course is designed to meet internationally recognized interoperability standards. Fully Met
Copyright and licensing status, including permission to share where applicable, is clearly stated and easily found. Fully Met Communicated within the MVU Acceptable Use Policy (AUP) through the website and the LMS.
Accessibility Rating Comments
Course materials and activities are designed to provide appropriate access to all students. The course, developed with universal design principles in mind, conforms to the U.S. Section 504 and Section 508 provisions for electronic and information technology as well as the W3C’s Web Content Accessibility guidelines (WCAg 2.0). Fully Met
Data Security Rating Comments
Student information remains confidential, as required by the Family Educational Rights and Privacy Act (FERPA). Fully Met Course is password protected; the privacy policy is communicated in the Blackboard LMS.
Accessing Course Effectiveness Rating Comments
The course provider uses multiple ways of assessing course effectiveness. Fully Met Students have the ability to rate the lesson as completed, student evaluation at end of course. MVU also has access to additional data regarding student success and satisfaction with courses.
The course is evaluated using a continuous improvement cycle for effectiveness and the findings used as a basis for improvement. Fully Met MVU also uses the Knowledge Base course issues tracker, permitting instructors to make suggestions to improve the course.
Course Updates Rating Comments
The course is updated periodically to ensure that the content is current. Partially Met While the content provider did not provide a release date for the current version of the course, the provider states that updates to its courses occur at least annually.
Certification Rating Comments
Course instructors, whether faceto-face or virtual, are certificated and “highly qualified.” The online course teacher possesses a teaching credential from a state-licensing agency and is “highly qualified” as defined under ESEA. Fully Met All MVS instructors are certified in the state of Michigan, endorsed within their assigned content areas and grade levels, and highly qualified under state and federal guidelines.
Instructor and Student Support Rating Comments
Professional development about the online course delivery system is offered by the provider to assure effective use of the courseware and various instructional media available. Fully Met MVS instructors complete an onboarding course prior to teaching, annual professional development and conference attendance, participate in monthly department meetings, and are provided online resources for various instructional media.
The course provider offers technical support and course management assistance to students, the course instructor, and the school coordinator. Fully Met MVS instructors have access to a knowledge base with tutorials to assist them. Students also have a customer care center that offers technical support and course management assistance.
Course instructors, whether face-to-face or virtual, have been provided professional development in the behavioral, social, and when necessary, emotional, aspects of the learning environment. Fully Met
Course instructors, whether face-to-face or virtual, receive instructor professional development, which includes the support and use of a variety of communication modes to stimulate student engagement online. Fully Met
The provider assures that course instructors, whether face-to-face or virtual, are provided support, as needed, to ensure their effectiveness and success in meeting the needs of online students. Fully Met
Students are offered an orientation for taking an online course before starting the coursework. Fully Met Students are offered an orientation, i.e., the Online Learning Orientation Tool (OLOT), for taking an online course before starting the coursework in the learning management system.

Review Conducted By : Michigan Virtual
Date of Review : 06/13/2016

  Unit 1: Basic Principles of Marketing

  Unit 2: Introduction to Sports and Entertainment Marketing

  Unit 3: Principles of Effective Sports and Entertainment Marketing in the 21st Century
  Unit 4: Diversity and Demographics

  Unit 5: Event Marketing

  Unit 6: Product Marketing
  Unit 7: Sponsorships and Endorsements

  Unit 8: Finances

  Unit 9: Careers in Sports and Entertainment Marketing

  Unit 10: Societal and Cultural Influences

Term Type Enrollment Opens Enrollment Ends Random Draw Date Enrollment Drop Date Course Starts Course Ends # of Seats Course Fee Potential Additional Costs
Accelerated 01/29/2020 06/26/2020 05/01/2020 07/03/2020 06/08/2020 08/14/2020 100 $325.0000 0.0000
Trimester 04/01/2020 10/19/2020 06/01/2020 08/07/2020 12/18/2020 100 $325.0000 0.0000
Semester 04/01/2020 11/02/2020 06/01/2020 08/07/2020 01/29/2021 300 $325.0000 0.0000
Trimester 04/01/2020 01/04/2021 06/01/2020 10/23/2020 04/02/2021 100 $325.0000 0.0000
Semester 04/01/2020 03/29/2021 06/01/2020 11/27/2020 06/18/2021 300 $325.0000 0.0000
Trimester 04/01/2020 04/12/2021 06/01/2020 01/08/2021 06/18/2021 100 $325.0000 0.0000
Drop Policy Completion Policy Term Type Enrollment Opens Enrollment Ends
Up to 25 days after term start date. 60% or higher Accelerated 01/29/2020 06/26/2020
The last day to drop to receive a full refund is either 25 consecutive days after the enrollment's Start Date or the defined refund date, which ever date comes soonest. Students who are enrolled with a Start Date that is in the past, will have a minimum of 5 consecutive calendar days to drop and receive a refund. Students may access their course from their enrollment Start Date to their enrollment End Date. For reporting purposes, a completion is a 60% final score or higher. Trimester 04/01/2020 10/19/2020
The last day to drop to receive a full refund is either 25 consecutive days after the enrollment's Start Date or the defined refund date, which ever date comes soonest. Students who are enrolled with a Start Date that is in the past, will have a minimum of 5 consecutive calendar days to drop and receive a refund. Students may access their course from their enrollment Start Date to their enrollment End Date. For reporting purposes, a completion is a 60% final score or higher. Semester 04/01/2020 11/02/2020
The last day to drop to receive a full refund is either 25 consecutive days after the enrollment's Start Date or the defined refund date, which ever date comes soonest. Students who are enrolled with a Start Date that is in the past, will have a minimum of 5 consecutive calendar days to drop and receive a refund. Students may access their course from their enrollment Start Date to their enrollment End Date. For reporting purposes, a completion is a 60% final score or higher. Trimester 04/01/2020 01/04/2021
The last day to drop to receive a full refund is either 25 consecutive days after the enrollment's Start Date or the defined refund date, which ever date comes soonest. Students who are enrolled with a Start Date that is in the past, will have a minimum of 5 consecutive calendar days to drop and receive a refund. Students may access their course from their enrollment Start Date to their enrollment End Date. For reporting purposes, a completion is a 60% final score or higher. Semester 04/01/2020 03/29/2021
The last day to drop to receive a full refund is either 25 consecutive days after the enrollment's Start Date or the defined refund date, which ever date comes soonest. Students who are enrolled with a Start Date that is in the past, will have a minimum of 5 consecutive calendar days to drop and receive a refund. Students may access their course from their enrollment Start Date to their enrollment End Date. For reporting purposes, a completion is a 60% final score or higher. Trimester 04/01/2020 04/12/2021

Students can use chat, email or private message system within the course to access highly qualified teachers when they need instructor assistance.

School Year Enrollment Count Pass Count Completion Rate Notes
15-16 149 132 88.6% None
16-17 231 216 93.5% Enrollment data include all enrollments (21f and non-21f) for the 2016-17 school year.
17-18 251 228 90.8% Enrollment data includes all enrollments (21f and non-21f) for the 2017-18 school year.
18-19 283 260 91.9%