Sports and Entertainment Marketing

Course Description:

Have you ever wished to play sports professionally? Have you dreamed of one day becoming an agent for a celebrity entertainer? If you answered yes to either question, then believe it or not, you’ve been fantasizing about entering the exciting world of sports and entertainment marketing. Although this particular form of marketing bears some resemblance to traditional marketing, there are many differences as well – including a lot more glitz and glamour! In this course, you’ll have the opportunity to explore basic marketing principles and delve deeper into the multi-billion dollar sports and entertainment marketing industry. You’ll learn about how professional athletes, sports teams, and well known entertainers are marketed as commodities and how some of them become billionaires as a result. If you’ve ever wondered about how things work behind the scenes of a major sporting event such as the Super Bowl or even entertained the idea of playing a role in such an event, then this course will introduce you to the fundamentals of such a career.

Course Details:

Course Title (District): Sports and Entertainment Marketing
Course Title (NCES SCED) : Sports and Entertainment Marketing
Course Provider : Whitehall District Schools
Content Provided By : Florida Virtual School
Online Instructor Provided By : Whitehall District Schools
Standards Addressed : CCSS
Ailgnment Document :
Academic Terms : Accelerated, Semester, Trimester
Subject Area : Business and Marketing
Course Identifier : Sports and Entertainment Marketing
Course Level : (G) General or Regular
Available Credit : 0.5
Sequence : 1 of 1

How To Enroll:

Enrollment Website :
Email : [email protected]
Phone : (888) 889-2840

Students and Parents: It is important to work closely with your local school counselor or registrar to follow the school's enrollment procedures. By clicking the "Start Registration Request" button below, you will be able to notify the school of your interest in registering for the online course. However, it is the responsibility of the district or school to review the registration request and approve or deny the request. Please make a note to follow up with your school after submitting a registration request.

Start Registration Request

Additional Course Information:

Upon completion of this course, students will be able to:

  • Describe major marketing principles including the exchange process, real and perceived value, target markets and utility
  • Evaluate the trends, changing demographics, role of technology, and the unique challenges faced by sports and entertainment marketers
  • Create marketing strategies utilizing marketing principles, social media, and technology
  • Analyze product marketing promotions by studying advertising, visual merchandising, and personal selling
  • Compare and contrast endorsements and sponsorships and evaluate the challenges unique to each including celebrities, costs, and relationships.
  • Demonstrate knowledge of the buying process by preparing a buying plan, completing purchase orders and invoices, and categorizing business risks.
  • Analyze the complex relationships and functions of an effective team
  • Examine the role celebrities and sports entertainers play in politics, culture, and influence young people.

INACOL Online Course Quality Standards

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Review Conducted By : Michigan Virtual
Date of Review : 06/13/2016

  Unit 1: Basic Principles of Marketing

  Unit 2: Introduction to Sports and Entertainment Marketing

  Unit 3: Principles of Effective Sports and Entertainment Marketing in the 21st Century
  Unit 4: Diversity and Demographics

  Unit 5: Event Marketing

  Unit 6: Product Marketing
  Unit 7: Sponsorships and Endorsements

  Unit 8: Finances

  Unit 9: Careers in Sports and Entertainment Marketing

  Unit 10: Societal and Cultural Influences

Term Type Enrollment Opens Enrollment Ends Random Draw Date Enrollment Drop Date Course Starts Course Ends # of Seats Course Fee Potential Additional Costs
Semester 08/01/2020 10/15/2020 07/01/2020 08/31/2020 01/15/2021 35 $0.0000 0.0000
Drop Policy Completion Policy Term Type Enrollment Opens Enrollment Ends
Consult counselor Consult counselor Semester 08/01/2020 10/15/2020

Students can use chat, email or private message system within the course to access highly qualified teachers when they need instructor assistance.