Sports and Entertainment Marketing

Course Description:

Have you ever wished to play sports professionally? Have you dreamed of one day becoming an agent for a celebrity entertainer? If you answered yes to either question, then believe it or not, you’ve been fantasizing about entering the exciting world of sports and entertainment marketing. Although this particular form of marketing bears some resemblance to traditional marketing, there are many differences as well – including a lot more glitz and glamour! In this course, you’ll have the opportunity to explore basic marketing principles and delve deeper into the multi-billion dollar sports and entertainment marketing industry. You’ll learn about how professional athletes, sports teams, and well known entertainers are marketed as commodities and how some of them become billionaires as a result. If you’ve ever wondered about how things work behind the scenes of a major sporting event such as the Super Bowl or even entertained the idea of playing a role in such an event, then this course will introduce you to the fundamentals of such a career.

Course Details:

Course Title (District): Sports and Entertainment Marketing
Course Title (NCES SCED) : Sports and Entertainment Marketing
Course Provider : Michigan Virtual
Content Provided By : eDynamic Learning
Online Instructor Provided By : Michigan Virtual
Standards Addressed : Common Core State Standards
Alignment Document : http://media.mivu.org/mivhs/alignchart/other/SportsandMarketingEntertainment.pdf
Academic Terms : Accelerated, Semester, Trimester, Open Entry / Fixed End
NCES SCED Code :
Subject Area : Business and Marketing
Course Identifier : Sports and Entertainment Marketing
Course Level : High School (Secondary)
Available Credit : 0.5
Sequence : 1 of 1

How To Enroll:

Enrollment Website : https://slp.michiganvirtual.org/
Email : [email protected]
Phone : (888) 889-2840

Students and Parents: It is important to work closely with your local school counselor or registrar to follow the school's enrollment procedures. By clicking the "Start Registration Request" button below, you will be able to notify the school of your interest in registering for the online course. However, it is the responsibility of the district or school to review the registration request and approve or deny the request. Please make a note to follow up with your school after submitting a registration request.

Start Registration Request

Additional Course Information:

Additional Cost: $0.0

Additional Cost Description:

NA

Upon completion of this course, students will be able to:

  • Describe major marketing principles including the exchange process, real and perceived value, target markets and utility
  • Evaluate the trends, changing demographics, role of technology, and the unique challenges faced by sports and entertainment marketers
  • Create marketing strategies utilizing marketing principles, social media, and technology
  • Analyze product marketing promotions by studying advertising, visual merchandising, and personal selling
  • Compare and contrast endorsements and sponsorships and evaluate the challenges unique to each including celebrities, costs, and relationships.
  • Demonstrate knowledge of the buying process by preparing a buying plan, completing purchase orders and invoices, and categorizing business risks.
  • Analyze the complex relationships and functions of an effective team
  • Examine the role celebrities and sports entertainers play in politics, culture, and influence young people.

iNACOL National Standards for Quality Online Courses

Academic Content Standards and Assessments Rating Comments
The goals and objectives clearly state what the participants will know or be able to do at the end of the course. The goals and objectives are measurable in multiple ways. Fully Met
The course content and assignments are aligned with the state’s content standards, Common Core curriculum, or other accepted content standards set for Advanced Placement® courses, technology, computer science, or other courses whose content is not included in the state standards. Partially Met Related to Michigan Career and Technical Education content standards for Business.
The course content and assignments are of sufficient rigor, depth and breadth to teach the standards being addressed. Partially Met Related to Michigan Career and Technical Education content standards for Business.
Information literacy and communication skills are incorporated and taught as an integral part of the curriculum. Partially Met
Multiple learning resources and materials to increase student success are available to students before the course begins. Fully Met In Blackboard course a detailed timeframe for participation, specific expectations for communications, and are consistent with course goals, representative of the scope of the course and clearly stated.
Course Overview and Introduction Rating Comments
Clear, complete course overview and syllabus are included in the course. Fully Met
Course requirements are consistent with course goals, are representative of the scope of the course and are clearly stated. Fully Met
Information is provided to students, parents and mentors on how to communicate with the online instructor and course provider. Fully Met Provided in the Michigan Virtual School (MVS) Blackboard learning management system (LMS).
Legal and Acceptable Use Policies Rating Comments
The course reflects multi-cultural education, and the content is accurate, current and free of bias or advertising. Fully Met The course does not have anything speciffically against this but only has photos of white people in the lessons. Since this is a marketing course, it instructors students to market to groups that would identify with the product, which is part of the lesson, but is not diverse in how to do that.
Expectations for academic integrity, use of copyrighted materials, plagiarism and netiquette (Internet etiquette) regarding lesson activities, discussions, and e-mail communications are clearly stated. Fully Met Provided in the MVS Blackboard LMS.
Privacy policies are clearly stated. Fully Met Provided in the Blackboard learning management system (LMS).
Instructor Resources Rating Comments
Online instructor resources and notes are included. Fully Met Provided in the Blackboard learning management system (LMS).
Assessment and assignment answers and explanations are included. Fully Met
Accessing Course Effectiveness Rating Comments
The course provider uses multiple ways of assessing course effectiveness. Fully Met Students have the ability to rate the lesson as completed, student evaluation at end of course. MVU also has access to additional data regarding student success and satisfaction with courses.
The course is evaluated using a continuous improvement cycle for effectiveness and the findings used as a basis for improvement. Fully Met MVU also uses the Knowledge Base course issues tracker, permitting instructors to make suggestions to improve the course.
Course Updates Rating Comments
The course is updated periodically to ensure that the content is current. Partially Met While the content provider did not provide a release date for the current version of the course, the provider states that updates to its courses occur at least annually.
Certification Rating Comments
Course instructors, whether faceto-face or virtual, are certificated and “highly qualified.” The online course teacher possesses a teaching credential from a state-licensing agency and is “highly qualified” as defined under ESEA. Fully Met All MVS instructors are certified in the state of Michigan, endorsed within their assigned content areas and grade levels, and highly qualified under state and federal guidelines.
Instructor and Student Support Rating Comments
Professional development about the online course delivery system is offered by the provider to assure effective use of the courseware and various instructional media available. Fully Met MVS instructors complete an onboarding course prior to teaching, annual professional development and conference attendance, participate in monthly department meetings, and are provided online resources for various instructional media.
The course provider offers technical support and course management assistance to students, the course instructor, and the school coordinator. Fully Met MVS instructors have access to a knowledge base with tutorials to assist them. Students also have a customer care center that offers technical support and course management assistance.
Course instructors, whether face-to-face or virtual, have been provided professional development in the behavioral, social, and when necessary, emotional, aspects of the learning environment. Fully Met
Course instructors, whether face-to-face or virtual, receive instructor professional development, which includes the support and use of a variety of communication modes to stimulate student engagement online. Fully Met
The provider assures that course instructors, whether face-to-face or virtual, are provided support, as needed, to ensure their effectiveness and success in meeting the needs of online students. Fully Met
Students are offered an orientation for taking an online course before starting the coursework. Fully Met Students are offered an orientation, i.e., the Online Learning Orientation Tool (OLOT), for taking an online course before starting the coursework in the learning management system.
Instructional and Audience Analysis Rating Comments
Course design reflects a clear understanding of all students’ needs and incorporates varied ways to learn and master the curriculum. Partially Met Text with audio is provided. No evidence of video presentations found.
Course, Unit and Lesson Design Rating Comments
The course is organized by units and lessons that fall into a logical sequence. Each unit and lesson includes an overview describing objectives, activities, assignments, assessments, and resources to provide multiple learning opportunities for students to master the content. Fully Met
Instructional Strategies and Activities Rating Comments
The course instruction includes activities that engage students in active learning. Fully Met
The course and course instructor provide students with multiple learning paths, based on student needs that engage students in a variety of ways. Partially Met The course and course instructor provide a limited variety of activities, assignments, assessments, and resources that address a variety of learning styles. Few alternative assignments/assessments are present.
The course provides opportunities for students to engage in higher-order thinking, critical reasoning activities and thinking in increasingly complex ways. Partially Met The course provides a limited amount of assignments, activities, and assessments for students to elevate their thinking beyond remembering and understanding.
The course provides options for the instructor to adapt learning activities to accommodate students’ needs. Partially Met Instructor can make this accomodation as needed in Blackboard
Readability levels, written language assignments and mathematical requirements are appropriate for the course content and grade-level expectations. Fully Met
Communication and Interaction Rating Comments
The course design provides opportunities for appropriate instructor-student interaction, including opportunities for timely and frequent feedback about student progress. Fully Met
The course design includes explicit communication/activities (both before and during the first week of the course) that confirms whether students are engaged and are progressing through the course. The instructor will follow program guidelines to address non-responsive students. Fully Met Michigan Virtual School (MVS) instructor guidelines ensure such interaction through welcome letters, instructor introductions, and regular progress reporting.
The course provides opportunities for appropriate instructor-student and student-student interaction to foster mastery and application of the material. Partially Met Discussion board posts allow for students to have one-on-one communication. Teachers may need to allow for students to redo assignments if mastery of learning objectives is sought. Multiple attempts are not setup as a part of the course design at this time.
Resources and Materials Rating Comments
Students have access to resources that enrich the course content. Partially Met No additional resources provided by vendor other than podcasts. Instructors would need to provide this.
Evaluation Strategies Rating Comments
Student evaluation strategies are consistent with course goals and objectives, are representative of the scope of the course and are clearly stated. Fully Met http://screencast.com/t/RrX5wXvswwL8
The course structure includes adequate and appropriate methods and procedures to assess students’ mastery of content. Partially Met Assessment strategies are limited to tests, quizzes and discussion boards.
Feedback Rating Comments
Ongoing, varied, and frequent assessments are conducted throughout the course to inform instruction. Partially Met Self assessments are often self graded and do not offer an opportunity for instruction
Assessment strategies and tools make the student continuously aware of his/her progress in class and mastery of the content. Fully Met
Assessment Resources and Materials Rating Comments
Assessment materials provide the instructor with the flexibility to assess students in a variety of ways. Partially Met Teachers only have the option to grade open-ended tests and discussion boards
Grading rubrics are provided to the instructor and may be shared with students. Not Met No rubrics were found in the course
The grading policy and practices are easy to understand. Fully Met
Course Architecture Rating Comments
The course architecture permits the online instructor to add content, activities and assessments to extend learning opportunities. Fully Met Instructors cannot alter content provided by the course vendor, but MVS instructors are permitted to add supplemental materials as needed via the Blackboard LMS.
The course accommodates multiple school calendars; e.g., block, 4X4 and traditional schedules. Fully Met The calendar within the learning management system permits adjustments to the pacing guides, though MVS has established start and end dates for fall, spring, summer, and trimester enrollment terms.
User Interface Rating Comments
Clear and consistent navigation is present throughout the course. Fully Met
Rich media are provided in multiple formats for ease of use and access in order to address diverse student needs. Partially Met Audio recordings or podcasts only; no video content. The program reads text out aloud, but video links to outside sources do not provide closed captioning (when available)
Technology Requirements and Interoperability Rating Comments
All technology requirements (including hardware, browser, software, etc...) are specified. Fully Met Communicated in the syllabus, the MVU website, and the Blackboard LMS.
Prerequisite skills in the use of technology are identified. Fully Met Communicated in the syllabus, the MVU website, and the Blackboard LMS.
The course uses content-specific tools and software appropriately. Fully Met
The course is designed to meet internationally recognized interoperability standards. Fully Met
Copyright and licensing status, including permission to share where applicable, is clearly stated and easily found. Fully Met Communicated within the MVU Acceptable Use Policy (AUP) through the website and the LMS.
Accessibility Rating Comments
Course materials and activities are designed to provide appropriate access to all students. The course, developed with universal design principles in mind, conforms to the U.S. Section 504 and Section 508 provisions for electronic and information technology as well as the W3C’s Web Content Accessibility guidelines (WCAg 2.0). Fully Met
Data Security Rating Comments
Student information remains confidential, as required by the Family Educational Rights and Privacy Act (FERPA). Fully Met Course is password protected; the privacy policy is communicated in the Blackboard LMS.

Review Conducted By: Michigan Virtual
Date of Review: 06/13/2016

NSQ National Standards for Quality Online Courses

Rating Comments
A1. A course overview and syllabus are included in the online course Fully Met All Michigan Virtual course offerings contain a link to the course syllabus within the quick access menu located on the class homepage. The syllabus describes, among other things, a course description, prerequisite learning requirements, course objectives or outcomes, an outline of learning topics, resources included, scoring systems and grading policies, estimated time commitments, assessment requirements, technology requirements, additional material costs, technical and digital literacy skill requirements, contact expectations and academic support information.
A2. Minimum computer skills and digital literacy skills expected of the learner are clearly stated.* Fully Met All Michigan Virtual course offerings contain a link to the course syllabus within the quick access menu located on the class homepage. The syllabus describes, among other things, a course description, prerequisite learning requirements, course objectives or outcomes, an outline of learning topics, resources included, scoring systems and grading policies, estimated time commitments, assessment requirements, technology requirements, additional material costs, technical and digital literacy skill requirements, contact expectations and academic support information.
A3. The instructor’s biographical information and information on how to communicate with the instructor are provided to learners and other stakeholders. Fully Met All Michigan Virtual course offerings contain a quick access widget on class homepages displaying the instructor's name, photograph, contact information, office hours, and personalized messages. Additionally, instructors post a welcome letter for students in their Getting Started module describing further biographical and professional information.
A4. Learner expectations and policies are clearly stated and readily accessible within the introductory material of the course. Fully Met Michigan Virtual's Student Orientation to Online Learning lesson content, linked in the Getting Started module common to all course offerings, describes in detail expectations and responsibilities for learners as well as for their instructors. Additionally, the course quick links located on the class homepage includes a link to Michigan Virtual policies, including policies for academic integrity, acceptable use, accommodations and web accessibility guidelines, anti-bullying, terms and conditions for dropping a course, student privacy, and purchasing terms and conditions.
A5. Minimum technology requirements for the course are clearly stated, and information on how to obtain the technologies is provided.* Fully Met All Michigan Virtual course offerings contain a link to the course syllabus within the quick access menu located on the class homepage. The syllabus describes, among other things, a course description, prerequisite learning requirements, course objectives or outcomes, an outline of learning topics, resources included, scoring systems and grading policies, estimated time commitments, assessment requirements, technology requirements, additional material costs, technical and digital literacy skill requirements, contact expectations and academic support information. It is the responsibility of schools or parents/guardians enrolling their students to provide them with the necessary hardware and internet access. However, if the course requires additional software downloads, then this information is provided to students within the technology requirements description and/or in additional guidance located in the Getting Started module of the course.
A6. Grading policies and practices are clearly defined in accordance with course content learning expectations. Fully Met All Michigan Virtual course offerings contain a link to the course syllabus within the quick access menu located on the class homepage. The syllabus describes, among other things, a course description, prerequisite learning requirements, course objectives or outcomes, an outline of learning topics, resources included, scoring systems and grading policies, estimated time commitments, assessment requirements, technology requirements, additional material costs, technical and digital literacy skill requirements, contact expectations and academic support information.
A7. The online course provides a clear description or link to the technical support offered and how to obtain it.* Fully Met All Michigan Virtual course offerings contain a link to the course syllabus within the quick access menu located on the class homepage. The syllabus describes, among other things, a course description, prerequisite learning requirements, course objectives or outcomes, an outline of learning topics, resources included, scoring systems and grading policies, estimated time commitments, assessment requirements, technology requirements, additional material costs, technical and digital literacy skill requirements, contact expectations and academic support information. Additionally, the course quick links menu located on the class homepage includes a link to Getting Help, detailing who to contact for various common needs, a link to the online Knowledge Base articles maintained by Michigan Virtual, and contact information for the Michigan Virtual Customer Care Center.
A8. Learners are offered an orientation prior to the start of the online course. Fully Met All Michigan Virtual students complete the Student Orientation to Online Learning module, containing introductory lessons and four assessments, prior to beginning their other coursework. Additionally, all courses include as their first activity an introductory discussion board as an opportunity to engage with the instructor and other classmates.
Rating Comments
E4. Course multimedia facilitate ease of use.* Fully Met Graphics and animations are used to enhance instructional materials and illustrate ideas without causing distractions.
E1. Online course navigation is logical, consistent, and efficient from the learner’s point of view.* Fully Met The course design enables learners to easily locate where they are within the course and to easily return to the homepage from any location.
E2. The online course design facilitates readability.* Fully Met Content is formatted to serve specific instructional purposes. For example, format and text colorare used purposefully to communicate key points, group like items, and emphasize relevant relationships. Color alone is not used to convey meaning, and sensory characteristics (size, shape, location) are not required for understanding directions.
E3. The online course provides accessible course materials and activities to meet the needs of diverse learners.* Fully Met Both audio and visual options are provided within the course. The course has a translation system in place that would meet the needs of all learners. Tables are set up with headings for columns and rows and are used only for summarizing data, not for formatting. Tables have captions, alt-text or alt-tags, and are formatted so that headings repeat.
E5. Vendor accessibility statements are provided for all technologies required in the course.* Fully Met All Michigan Virtual course offerings contain a link to the course syllabus within the quick access menu located on the class homepage. The syllabus describes, among other things, a course description, technology requirements, additional material costs, technical and digital literacy skill requirements, contact expectations and academic support information. Copyright is listed as well.
Rating Comments
B1. The online course objectives or competencies are measurable and clearly state what the learner will be able to demonstrate as a result of successfully completing the course.* Fully Met The current alignment document that Michigan Virtual has from eDL for the course aligns it to Common Core standards. They are measurable and describe what students should be able to demonstrate.
B2. The online course expectations are consistent with course-level objectives or competencies, are representative of the structure of the course, and are clearly stated. Fully Met Michigan Virtual courses are self-paced, but follow a set school calendar. Students are provided with a pacing guide based on enrollment to complete Modules in a timely manner. Point values are located in the Brightspace gradebook and listed on each lesson assignment.
B3. The online course content is aligned with accepted state and/or other accepted content standards, where applicable.* Fully Met The current alignment document that Michigan Virtual received from EDL for the course aligns it to Common Core standards.
B4. Digital literacy and communication skills are incorporated and taught as an integral part of the curriculum.* Fully Met All Michigan Virtual course offerings contain a link to the course syllabus within the quick access menu located on the class homepage. The syllabus describes, among other things, a course description, prerequisite learning requirements, course objectives or outcomes, an outline of learning topics, resources included, scoring systems and grading policies, estimated time commitments, assessment requirements, technology requirements, additional material costs, technical and digital literacy skill requirements, contact expectations and academic support information.
B5. Supplemental learning resources and related instructional materials are available to support and enrich learning and are aligned to the specific content being delivered.* Fully Met Michigan Virtual students are required to pass a Student Orientation Course prior to engaging in enrolled courses. Each course a student is enrolled in also provides an additional resources section containing supplemental resources to help learners succeed.
B6. The online course content and supporting materials reflect a culturally diverse perspective that is free of bias.* Fully Met Diverse and balanced choice of images were included throughout the course depicting a multicultural approach.
B7. The online course materials (e.g., textbooks, primary source documents, OER) that support course content standards are accurate and current. Partially Met There is a consistent flow of material presented to students which appears to be up to date. However, many of videos or scenarios with statistics need to be updated.
B8. The online course is free of adult content and avoids unnecessary advertisements.* Fully Met Course links, materials, and resources do not expose learners to unnecessary advertisements.
B9. Copyright and licensing status for any third-party content is appropriately cited and easily found. Fully Met Courses that incorporate third-party content may provide a blanket statement acknowledging that a significant portion of the course materials came from a publisher rather than including individual citations for each instance of publisher materials. This could be applied to instructor-created content as well when a significant portion of the course was developed by the instructor. If the course is being licensed, the provider must offer a list of resources for which copyright would need to be secured.
B10. Documentation and other support materials are available to support effective online course facilitation.* Fully Met The course provides a Designer folder and teacher resources with answer keys, templates and pacing guide to support effective course facilitation
Rating Comments
C1. The online course design includes activities that guide learners toward promoting ownership of their learning and self-monitoring. Fully Met There are self check quiz questions throughout. The course reads as a textbook, audio podcasts are included in each Unit,  There are also lab activities that require searching and applying information from websites and viewing videos.to support active learning
C2. The online course’s content and learning activities promote the achievement of the stated learning objectives or competencies. Fully Met Course assignments and learning activities match with objectives stated at the beginning of each Unit.
C3. The online course is organized by units and lessons that fall into a logical sequence. Fully Met The course design enables learners to easily locate where they are within the course and to easily return to the homepage from any location.
C4. The online course content is appropriate to the reading level of the intended learners.* Fully Met The content reads as age appropriate
C5. The online course design includes introductory assignments or activities to engage learners within the first week of the course. Fully Met All Michigan Virtual students complete the Student Orientation to Online Learning module, containing introductory lessons and four assessments, prior to beginning their other coursework. Additionally, all courses include as their first activity an introductory discussion board as an opportunity to engage with the instructor and other classmates.
C6. The online course provides learners with multiple learning paths as appropriate, based on learner needs, that engage learners in a variety of ways. Fully Met Quizzes, sample problems, discussions and animations require learner input
C7. The online course provides regular opportunities for learner-learner interaction. Fully Met There are discussion board assignments for each Unit providing ample opportunity for teacher-learner and learner-learner interaction. In addition, peer to instructor is available via Zoom meetings
C8. The online course design provides opportunities for learner-instructor interaction, including opportunities for regular feedback about learner progress.* Fully Met There are discussion board assignments for each Unit providing ample opportunity for teacher-learner and learner-learner interaction. In addition, peer to instructor is available via Zoom meetings
C9. Online course instructional materials and resources present content in an effective, engaging, and appropriate manner.* Fully Met
Rating Comments
D1. Learner assessments are linked to stated course, unit, or lesson-level objectives or competencies. Fully Met
D2. Valid course assessments measure learner progress toward mastery of content. Fully Met Each lesson is set up exactly the same way. Assessments include critical thinking questions similar to ones you would see in a textbook, a lab, a quiz for each unit (multiple choice/true and false) and two discussions. The course set up is very predictable.
D3. Assessment practices provide routine and varied opportunities for self-monitoring and reflection of learning.* Fully Met Formative assessments that include clear feedback with each answer choice
D4. Assessment materials provide the learner with the flexibility to demonstrate mastery in a variety of ways.* Fully Met Each lesson is set up exactly the same way. Assessments include critical thinking questions similar to ones you would see in a textbook, a lab, a quiz for each unit (multiple choice/true and false) and two discussions. The course set up is very predictable.
D5. Rubrics that clearly define expectations for varied levels of proficiency are created and shared with learners.* Fully Met A description of how discussions will be graded, including number/frequency of required postings, the criteria for evaluating the originality and quality of learners’ comments, and the score learners can expect for varying levels of performance. Rubrics are provided for each assignment, but not always in the course. An answer key is provided for the teacher to use when grading.
Rating Comments
F1. Educational tools ensure learner privacy and maintain confidentiality of learner information in accordance with local, state, and national laws for learner data. Fully Met Student data within Michigan Virtual's learning management system are password-protected and require single sign-on from a secure student information system in full compliance with FERPA requirements.
F2. The online course tools support the learning objectives or competencies.* Fully Met Basic LMS tools and additional tools- Examples of tools include, but are not limited to, discussion boards, chat rooms, gradebooks, social media, games, whiteboards, wikis, blogs, virtual classrooms, web conferencing, announcements,assignment and quiz tools, plagiarism detection tools, video repositories, online proctoring tools, andcollaboration tools.
F3. The online course provides options for the instructor to adapt learning activities to accommodate learners’ needs and preferences.* Partially Met Instructor role permissions within Michigan Virtual's learning management system permit instructors to add supplemental content and external resources both within lessons and announcements. Additionally, the learning management system permits online accommodations including text-to-speech tools, extended testing time, provision of multiple attempts, and scoring exemptions for extenuating circumstances. Course content is desgined, however, to meet state and national content standards alignment and provide a guaranteed and viable curriculum to all enrolled learners, and therefore there are restrictions on instructor permissions to modify the scope and sequence of course assessments.
F4. The course allows instructors to control the release of content.* Partially Met Michigan Virtual provides for flexible pacing and asynchronous delivery of its online course offerings. In order to maximize these opportunities for personalized learner preferences and flexibility concerning frequency or timing of individual learner availability or participation in courses during academic terms, with few exceptions, all course content is made available at all times throughout the term, and generally only midterm or final exams are password protected. Conditional release of content is intentionally avoided or used sparingly within Michigan Virtual course design and instructional delivery models.
F5. The course provides the necessary technical functionality to score and record assessments and calculate earned course points or grades.* Fully Met Michigan Virtual ensures that the gradebook items are pre-populated in its course offerings, and the association of grade items with individual assessments, and the inclusion of grade categories, progress check calculations, and total point scoring established prior to the enrollment of learners.
Rating Comments
G1. The online course uses multiple methods and sources of input for assessing course effectiveness. Fully Met Michigan Virtual regularly examines enrollment trends, student performance data, student completion rates, student responses to end-of-course surveys, and technical support requests to continuously examine the quality and effectiveness of individual course offerings.
G2. The online course is reviewed to ensure that the course is current. Fully Met All Michigan Virtual course offerings offered by third party content providers undergo formal evaluation and review for their degree of alignment to course design and content standards, including the currency of content where appropriate.
G3. The online course is updated on a continuous improvement cycle for effectiveness based on the findings from ongoing reviews. Fully Met Michigan Virtual maintains a continuous cycle of monitoring course functionality through multiple support ticketing systems for internal and external users, annual reviews of performance and perception data, as well as a 3 to 5 year cycle of updating, replacing, or retiring course versions in an effort to maintain currency.

Review Conducted By: Michigan Virtual
Date of Review: 10/01/2021

  Unit 1: Basic Principles of Marketing 
  Unit 2: Introduction to Sports and Entertainment Marketing 
  Unit 3: Principles of Effective Sports and Entertainment Marketing in the 21st Century 
  Unit 4: Diversity and Demographics 
  Unit 5: Event Marketing 
  Unit 6: Product Marketing
  Unit 7: Sponsorships and Endorsements 
  Unit 8: Finances 
  Unit 9: Careers in Sports and Entertainment Marketing 
  Unit 10: Societal and Cultural Influences

Term Type Enrollment Opens Enrollment Ends Random Draw Date Enrollment Drop Date Course Starts Course Ends # of Seats Course Fee Potential Additional Costs
Accelerated 01/28/2022 07/01/2022 06/01/2022 06/07/2022 05/13/2022 07/22/2022 100 $325 $0
Accelerated 01/28/2022 07/01/2022 06/01/2022 06/14/2022 05/20/2022 07/29/2022 100 $325 $0
Accelerated 01/28/2022 07/01/2022 06/01/2022 06/21/2022 05/27/2022 08/05/2022 100 $325 $0
Accelerated 01/28/2022 07/01/2022 06/01/2022 06/28/2022 06/03/2022 08/12/2022 100 $325 $0
Accelerated 01/28/2022 07/01/2022 06/01/2022 05/31/2022 05/06/2022 07/15/2022 100 $325 $0
Semester 04/13/2022 09/16/2022 07/01/2022 09/02/2022 08/19/2022 01/06/2023 100 $335 $0
Open Entry / Fixed End 04/13/2022 09/02/2022 07/01/2022 09/09/2022 08/12/2022 12/16/2022 100 $335 $0
Semester 04/13/2022 09/16/2022 07/01/2022 09/09/2022 08/26/2022 01/13/2023 100 $335 $0
Semester 04/13/2022 09/16/2022 07/01/2022 09/16/2022 09/02/2022 01/20/2023 100 $335 $0
Semester 04/13/2022 09/16/2022 07/01/2022 09/23/2022 09/09/2022 01/27/2023 100 $335 $0
Semester 04/13/2022 10/28/2022 07/01/2022 09/30/2022 09/16/2022 01/27/2023 100 $335 $0
Semester 04/13/2022 10/28/2022 07/01/2022 10/07/2022 09/23/2022 01/27/2023 100 $335 $0
Semester 04/13/2022 10/28/2022 07/01/2022 10/14/2022 09/30/2022 01/27/2023 100 $335 $0
Semester 04/13/2022 10/28/2022 07/01/2022 10/21/2022 10/07/2022 01/27/2023 100 $335 $0
Semester 04/13/2022 10/28/2022 07/01/2022 10/28/2022 10/14/2022 01/27/2023 100 $335 $0
Semester 04/13/2022 10/28/2022 07/01/2022 11/02/2022 10/21/2022 01/27/2023 100 $335 $0
Semester 04/13/2022 10/28/2022 07/01/2022 11/02/2022 10/28/2022 01/27/2023 100 $335 $0
Trimester 04/13/2022 09/30/2022 07/01/2022 09/02/2022 08/19/2022 11/18/2022 100 $335 $0
Trimester 04/13/2022 09/30/2022 07/01/2022 09/16/2022 09/02/2022 12/02/2022 100 $335 $0
Trimester 04/13/2022 09/30/2022 07/01/2022 09/23/2022 09/09/2022 12/09/2022 100 $335 $0
Trimester 04/13/2022 09/30/2022 07/01/2022 10/05/2022 09/16/2022 12/16/2022 100 $335 $0
Trimester 04/13/2022 01/06/2023 07/01/2022 11/25/2022 11/11/2022 02/10/2023 100 $335 $0
Trimester 04/13/2022 01/06/2023 07/01/2022 12/02/2022 11/18/2022 02/17/2023 100 $335 $0
Trimester 04/13/2022 01/06/2023 07/01/2022 12/16/2022 12/02/2022 03/03/2023 100 $335 $0
Trimester 04/13/2022 01/06/2023 07/01/2022 12/23/2022 12/09/2022 03/10/2023 100 $335 $0
Trimester 04/13/2022 01/06/2023 07/01/2022 12/30/2022 12/16/2022 03/17/2023 100 $335 $0
Trimester 04/13/2022 03/31/2023 07/01/2022 02/24/2023 02/10/2023 05/12/2023 100 $335 $0
Trimester 04/13/2022 03/31/2023 07/01/2022 03/03/2023 02/17/2023 05/19/2023 100 $335 $0
Trimester 04/13/2022 03/31/2023 07/01/2022 03/10/2023 02/24/2023 05/26/2023 100 $335 $0
Trimester 04/13/2022 03/31/2023 07/01/2022 03/31/2023 03/17/2023 06/16/2023 100 $335 $0
Trimester 04/13/2022 03/31/2023 07/01/2022 03/17/2023 03/03/2023 06/02/2023 100 $335 $0
Trimester 04/13/2022 03/31/2023 07/01/2022 03/24/2023 03/10/2023 06/09/2023 100 $335 $0
Semester 04/13/2022 02/03/2023 07/01/2022 01/20/2023 01/06/2023 05/26/2023 100 $335 $0
Semester 04/13/2022 02/03/2023 07/01/2022 01/27/2023 01/13/2023 06/02/2023 100 $335 $0
Semester 04/13/2022 02/03/2023 07/01/2022 02/03/2023 01/20/2023 06/09/2023 100 $335 $0
Semester 04/13/2022 02/03/2023 07/01/2022 02/10/2023 01/27/2023 06/16/2023 100 $335 $0
Semester 04/13/2022 03/17/2023 07/01/2022 02/17/2023 02/03/2023 06/16/2023 100 $335 $0
Semester 04/13/2022 03/17/2023 07/01/2022 02/24/2023 02/10/2023 06/16/2023 100 $335 $0
Semester 04/13/2022 03/17/2023 07/01/2022 03/03/2023 02/17/2023 06/16/2023 100 $335 $0
Semester 04/13/2022 03/17/2023 07/01/2022 03/10/2023 02/24/2023 06/16/2023 100 $335 $0
Semester 04/13/2022 03/17/2023 07/01/2022 03/17/2023 03/03/2023 06/16/2023 100 $335 $0
Semester 04/13/2022 03/17/2023 07/01/2022 03/24/2023 03/10/2023 06/16/2023 100 $335 $0
Semester 04/13/2022 03/17/2023 07/01/2022 03/31/2023 03/17/2023 06/16/2023 100 $335 $0
Drop Policy Completion Policy Term Type Enrollment Opens Enrollment Ends
Students have 25 days to drop from their enrollment start date. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Accelerated 01/28/2022 07/01/2022
Students have 25 days to drop from their enrollment start date. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Accelerated 01/28/2022 07/01/2022
Students have 25 days to drop from their enrollment start date. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Accelerated 01/28/2022 07/01/2022
Students have 25 days to drop from their enrollment start date. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Accelerated 01/28/2022 07/01/2022
Students have 25 days to drop from their enrollment start date. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Accelerated 01/28/2022 07/01/2022
Students have 14 days from the enrollment start date to drop the course and receive a full refund. No refunds are given after 14 days. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Semester 04/13/2022 09/16/2022
Students have 14 days from the enrollment start date to drop the course and receive a full refund. No refunds are given after 14 days. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Open Entry / Fixed End 04/13/2022 09/02/2022
Students have 14 days from the enrollment start date to drop the course and receive a full refund. No refunds are given after 14 days. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Semester 04/13/2022 09/16/2022
Students have 14 days from the enrollment start date to drop the course and receive a full refund. No refunds are given after 14 days. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Semester 04/13/2022 09/16/2022
Students have 14 days from the enrollment start date to drop the course and receive a full refund. No refunds are given after 14 days. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Semester 04/13/2022 09/16/2022
Students have 14 days from the enrollment start date to drop the course and receive a full refund. No refunds are given after 14 days. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Semester 04/13/2022 10/28/2022
Students have 14 days from the enrollment start date to drop the course and receive a full refund. No refunds are given after 14 days. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Semester 04/13/2022 10/28/2022
Students have 14 days from the enrollment start date to drop the course and receive a full refund. No refunds are given after 14 days. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Semester 04/13/2022 10/28/2022
Students have 14 days from the enrollment start date to drop the course and receive a full refund. No refunds are given after 14 days. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Semester 04/13/2022 10/28/2022
Students have 14 days from the enrollment start date to drop the course and receive a full refund. No refunds are given after 14 days. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Semester 04/13/2022 10/28/2022
Students have 14 days from the enrollment start date to drop the course and receive a full refund. No refunds are given after 14 days. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Semester 04/13/2022 10/28/2022
Students have 14 days from the enrollment start date to drop the course and receive a full refund. No refunds are given after 14 days. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Semester 04/13/2022 10/28/2022
Students have 14 days from the enrollment start date to drop the course and receive a full refund. No refunds are given after 14 days. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Trimester 04/13/2022 09/30/2022
Students have 14 days from the enrollment start date to drop the course and receive a full refund. No refunds are given after 14 days. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Trimester 04/13/2022 09/30/2022
Students have 14 days from the enrollment start date to drop the course and receive a full refund. No refunds are given after 14 days. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Trimester 04/13/2022 09/30/2022
Students have 14 days from the enrollment start date to drop the course and receive a full refund. No refunds are given after 14 days. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Trimester 04/13/2022 09/30/2022
Students have 14 days from the enrollment start date to drop the course and receive a full refund. No refunds are given after 14 days. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Trimester 04/13/2022 01/06/2023
Students have 14 days from the enrollment start date to drop the course and receive a full refund. No refunds are given after 14 days. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Trimester 04/13/2022 01/06/2023
Students have 14 days from the enrollment start date to drop the course and receive a full refund. No refunds are given after 14 days. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Trimester 04/13/2022 01/06/2023
Students have 14 days from the enrollment start date to drop the course and receive a full refund. No refunds are given after 14 days. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Trimester 04/13/2022 01/06/2023
Students have 14 days from the enrollment start date to drop the course and receive a full refund. No refunds are given after 14 days. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Trimester 04/13/2022 01/06/2023
Students have 14 days from the enrollment start date to drop the course and receive a full refund. No refunds are given after 14 days. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Trimester 04/13/2022 03/31/2023
Students have 14 days from the enrollment start date to drop the course and receive a full refund. No refunds are given after 14 days. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Trimester 04/13/2022 03/31/2023
Students have 14 days from the enrollment start date to drop the course and receive a full refund. No refunds are given after 14 days. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Trimester 04/13/2022 03/31/2023
Students have 14 days from the enrollment start date to drop the course and receive a full refund. No refunds are given after 14 days. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Trimester 04/13/2022 03/31/2023
Students have 14 days from the enrollment start date to drop the course and receive a full refund. No refunds are given after 14 days. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Trimester 04/13/2022 03/31/2023
Students have 14 days from the enrollment start date to drop the course and receive a full refund. No refunds are given after 14 days. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Trimester 04/13/2022 03/31/2023
Students have 14 days from the enrollment start date to drop the course and receive a full refund. No refunds are given after 14 days. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Semester 04/13/2022 02/03/2023
Students have 14 days from the enrollment start date to drop the course and receive a full refund. No refunds are given after 14 days. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Semester 04/13/2022 02/03/2023
Students have 14 days from the enrollment start date to drop the course and receive a full refund. No refunds are given after 14 days. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Semester 04/13/2022 02/03/2023
Students have 14 days from the enrollment start date to drop the course and receive a full refund. No refunds are given after 14 days. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Semester 04/13/2022 02/03/2023
Students have 14 days from the enrollment start date to drop the course and receive a full refund. No refunds are given after 14 days. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Semester 04/13/2022 03/17/2023
Students have 14 days from the enrollment start date to drop the course and receive a full refund. No refunds are given after 14 days. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Semester 04/13/2022 03/17/2023
Students have 14 days from the enrollment start date to drop the course and receive a full refund. No refunds are given after 14 days. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Semester 04/13/2022 03/17/2023
Students have 14 days from the enrollment start date to drop the course and receive a full refund. No refunds are given after 14 days. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Semester 04/13/2022 03/17/2023
Students have 14 days from the enrollment start date to drop the course and receive a full refund. No refunds are given after 14 days. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Semester 04/13/2022 03/17/2023
Students have 14 days from the enrollment start date to drop the course and receive a full refund. No refunds are given after 14 days. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Semester 04/13/2022 03/17/2023
Students have 14 days from the enrollment start date to drop the course and receive a full refund. No refunds are given after 14 days. Drop dates are calculated and what is posted is the last possible drop date for enrollments created within the enrollment window. Students may access their course from their enrollment start date to their enrollment end date. A completion is a 60% final score or higher. Semester 04/13/2022 03/17/2023
Students can use chat, email or private message system within the course to access highly qualified teachers when they need instructor assistance.
School Year Enrollment Count Pass Count Completion Rate Notes
15-16 149 132 88.59% None
16-17 231 216 93.51% Enrollment data include all enrollments (21f and non-21f) for the 2016-17 school year.
17-18 251 228 90.84% Enrollment data includes all enrollments (21f and non-21f) for the 2017-18 school year.
18-19 283 260 91.87%
19-20 269 221 82.16%