Sports and Entertainment Marketing

Course Description:

Have you ever wished to play sports professionally? Have you dreamed of one day becoming an agent for a celebrity entertainer? If you answered yes to either question, then believe it or not, you've been fantasizing about entering the exciting world of sports and entertainment marketing. Although this particular form of marketing bears some resemblance to traditional marketing, there are many differences as well—including a lot more glitz and glamour! In this course, you'll have the opportunity to explore basic marketing principles and delve deeper into the multi-billion dollar sports and entertainment marketing industry. You'll learn about how professional athletes, sports teams, and well known entertainers are marketed as commodities and how some of them become billionaires as a result. If you've ever wondered about how things work behind the scenes of a major sporting event such as the Super Bowl or even entertained the idea of playing a role in such an event, then this course will introduce you to the fundamentals of such a career.

Course Details:

Course Title (District): Sports and Entertainment Marketing
Course Title (NCES SCED) : Sports and Entertainment Marketing
Course Provider : Genesee ISD
Content Provided By : Fuel Education LLC
Online Instructor Provided By : Fuel Education LLC
Standards Addressed : CollegeBoard
Academic Terms : Open Entry / Open Exit
Subject Area : Business and Marketing
Course Identifier : Sports and Entertainment Marketing
Course Level : High School (Secondary)
Available Credit : 0.5
Sequence : 1 of 1

How To Enroll:

Enrollment Website :
Email : [email protected]
Phone : 810-591-4401

Students and Parents: It is important to work closely with your local school counselor or registrar to follow the school's enrollment procedures. By clicking the "Start Registration Request" button below, you will be able to notify the school of your interest in registering for the online course. However, it is the responsibility of the district or school to review the registration request and approve or deny the request. Please make a note to follow up with your school after submitting a registration request.

Start Registration Request

Additional Course Information:

Additional Cost: $0.0

Additional Cost Description: Most courses have no additional costs; however some have required books or other materials that are not included in the course. Some required books or other materials may be available for checkout from schools or public libraries. See the provider's course description for required books/materials or call 810-591-4401 for assistance.

Explain the exchange process. • Define marketing. • Discuss the importance of determining target market. • Compare and contrast real vs. perceived value. • Identify and describe different types of utility. • Define market research. • Identify types of market research. • Discuss the effects of the Internet on marketing. • Compare and contrast Internet marketing and traditional marketing. • Identify the basic components of Internet marketing. • Demonstrate knowledge of the history of sports and entertainment as an industry and how it relates to today's marketplace. • Distinguish among sports and entertainment marketing terms. • List major environmental influences on the demand for sports and entertainment. • Research sports and entertainment marketing information. • Explain legislation that impacts sports and entertainment marketing. • Describe activities to market a sports property. • Define and simulate sports properties and marketing. • Discuss why teams use marketing. • Discuss the various roles in sports and entertainment marketing. • List and describe the marketing fundamentals that drive sports and entertainment marketing. • Discuss how technology has changed the sports and entertainment marketing industry, for better and for worse. • List and describe trends and emerging technologies affecting sports and entertainment marketing. • Describe the challenges the sports and entertainment marketing industry currently faces and how they can navigate these challenges. • Define key terms related to the principles of effective sports and entertainment marketing. • Discuss how the use of demographics has influenced the industry. • Explain elements of culture and the need for understanding cultural diversity. • Identify how diversity affects sports and entertainment markets. • Describe how the broader female fan base has impacted marketing efforts. • Explain the impact of multiculturalism on sports and entertainment marketing activities. • Discuss the components of the event triangle. • Describe the exchanges developed in the event triangle. • Explain the effects of media broadcasting on the event triangle. • Identify best practices in event marketing. • Distinguish between push and pull marketing techniques. • Distinguish between buzz and hype. • Evaluate event marketing campaigns. • Discuss how technology has impacted event marketing. • Identify effective social media marketing strategies for event marketers. • Explain channels of distribution for sports and entertainment marketing products and describe activities of each channel member. • Identify components of the promotional mix such as advertising, visual merchandising, and personal selling. • Demonstrate visual merchandising techniques for sports and entertainment marketing. • Analyze a promotional plan for effectiveness. • Describe stages of new-product planning. • Define product mix. • Identify stages of the product life cycle for new or existing sports or entertainment marketing products • Identify components and content for a sponsorship proposal. • Define and explain sponsorship issues. • Categorize costs associated with a sponsorship. • Identify types of sponsorship sales and relationship development. • Examine benefits of sponsorship opportunities. • Explain laws that may affect an endorsement agreement. • Identify components of endorsement contracts. • Discuss issues related to celebrity behavior and endorsements. • Research the rationale for a business to engage in endorsement contracts. • Distinguish between buying for resale and buying for organization use. • Explain the importance of identifying needs as the first step of the purchasing process. • Demonstrate knowledge of the buying process by preparing a buying plan. • Complete purchase orders and process invoices. • Categorize business risks. • Explain methods a business uses to control risks such as surveillance and safety training. • Explain the use of inventory control information to prepare financial reports and make buying decisions. • Research careers in the sports and entertainment marketing industry. • List and describe businesses related to sports and entertainment. • Describe team function. • Use teamwork to solve problems. • Distinguish between the roles of team leaders and team members. • Examine characteristics of good leaders. • Identify employers' expectations and appropriate work habits. • Define discrimination, harassment, and equality. • Use time-management techniques to develop and maintain schedules and meet deadlines. • Evaluate how teams measure their results. • Develop two methods to recognize and reward team performance. • Justify the role of professional organizations, trade associations, and labor unions in the sports and entertainment industry. • Explain the psychology of marketing. • Identify ways in which the sports and entertainment marketing industry impacts our society and culture. • Discuss how celebrities influence young people. • Evaluate the role celebrities play in politics. • Define "referent power" and how it affects the influence of celebrities. • Explain the merging of politics and celebrity and the implications of this merging. • Demonstrate how to be savvy consumers of sports and entertainment commodities.

iNACOL National Standards for Quality Online Courses

Academic Content Standards and Assessments Rating Comments
The goals and objectives clearly state what the participants will know or be able to do at the end of the course. The goals and objectives are measurable in multiple ways. Fully Met
The course content and assignments are aligned with the state’s content standards, Common Core curriculum, or other accepted content standards set for Advanced Placement® courses, technology, computer science, or other courses whose content is not included in the state standards. Partially Met
The course content and assignments are of sufficient rigor, depth and breadth to teach the standards being addressed. Fully Met
Information literacy and communication skills are incorporated and taught as an integral part of the curriculum. Fully Met
Multiple learning resources and materials to increase student success are available to students before the course begins. Fully Met
Course Overview and Introduction Rating Comments
Clear, complete course overview and syllabus are included in the course. Fully Met
Course requirements are consistent with course goals, are representative of the scope of the course and are clearly stated. Fully Met
Information is provided to students, parents and mentors on how to communicate with the online instructor and course provider. Fully Met
Legal and Acceptable Use Policies Rating Comments
The course reflects multi-cultural education, and the content is accurate, current and free of bias or advertising. Fully Met
Expectations for academic integrity, use of copyrighted materials, plagiarism and netiquette (Internet etiquette) regarding lesson activities, discussions, and e-mail communications are clearly stated. Fully Met
Privacy policies are clearly stated. Fully Met
Instructor Resources Rating Comments
Online instructor resources and notes are included. Fully Met
Assessment and assignment answers and explanations are included. Fully Met
Instructional and Audience Analysis Rating Comments
Course design reflects a clear understanding of all students’ needs and incorporates varied ways to learn and master the curriculum. Fully Met
Course, Unit and Lesson Design Rating Comments
The course is organized by units and lessons that fall into a logical sequence. Each unit and lesson includes an overview describing objectives, activities, assignments, assessments, and resources to provide multiple learning opportunities for students to master the content. Fully Met
Instructional Strategies and Activities Rating Comments
The course instruction includes activities that engage students in active learning. Partially Met
The course and course instructor provide students with multiple learning paths, based on student needs that engage students in a variety of ways. Partially Met
The course provides opportunities for students to engage in higher-order thinking, critical reasoning activities and thinking in increasingly complex ways. Fully Met
The course provides options for the instructor to adapt learning activities to accommodate students’ needs. Fully Met
Readability levels, written language assignments and mathematical requirements are appropriate for the course content and grade-level expectations. Fully Met
Communication and Interaction Rating Comments
The course design provides opportunities for appropriate instructor-student interaction, including opportunities for timely and frequent feedback about student progress. Fully Met
The course design includes explicit communication/activities (both before and during the first week of the course) that confirms whether students are engaged and are progressing through the course. The instructor will follow program guidelines to address non-responsive students. Fully Met
The course provides opportunities for appropriate instructor-student and student-student interaction to foster mastery and application of the material. Fully Met
Resources and Materials Rating Comments
Students have access to resources that enrich the course content. Fully Met
Accessing Course Effectiveness Rating Comments
The course provider uses multiple ways of assessing course effectiveness. Fully Met
The course is evaluated using a continuous improvement cycle for effectiveness and the findings used as a basis for improvement. Fully Met
Course Updates Rating Comments
The course is updated periodically to ensure that the content is current. Fully Met
Certification Rating Comments
Course instructors, whether faceto-face or virtual, are certificated and “highly qualified.” The online course teacher possesses a teaching credential from a state-licensing agency and is “highly qualified” as defined under ESEA. Fully Met
Instructor and Student Support Rating Comments
Professional development about the online course delivery system is offered by the provider to assure effective use of the courseware and various instructional media available. Fully Met
The course provider offers technical support and course management assistance to students, the course instructor, and the school coordinator. Fully Met
Course instructors, whether face-to-face or virtual, have been provided professional development in the behavioral, social, and when necessary, emotional, aspects of the learning environment. Fully Met
Course instructors, whether face-to-face or virtual, receive instructor professional development, which includes the support and use of a variety of communication modes to stimulate student engagement online. Fully Met
The provider assures that course instructors, whether face-to-face or virtual, are provided support, as needed, to ensure their effectiveness and success in meeting the needs of online students. Fully Met
Students are offered an orientation for taking an online course before starting the coursework. Fully Met
Evaluation Strategies Rating Comments
Student evaluation strategies are consistent with course goals and objectives, are representative of the scope of the course and are clearly stated. Fully Met
The course structure includes adequate and appropriate methods and procedures to assess students’ mastery of content. Fully Met
Feedback Rating Comments
Ongoing, varied, and frequent assessments are conducted throughout the course to inform instruction. Fully Met
Assessment strategies and tools make the student continuously aware of his/her progress in class and mastery of the content. Fully Met
Assessment Resources and Materials Rating Comments
Assessment materials provide the instructor with the flexibility to assess students in a variety of ways. Fully Met
Grading rubrics are provided to the instructor and may be shared with students. Fully Met
The grading policy and practices are easy to understand. Fully Met
Course Architecture Rating Comments
The course architecture permits the online instructor to add content, activities and assessments to extend learning opportunities. Fully Met
The course accommodates multiple school calendars; e.g., block, 4X4 and traditional schedules. Fully Met
User Interface Rating Comments
Clear and consistent navigation is present throughout the course. Fully Met
Rich media are provided in multiple formats for ease of use and access in order to address diverse student needs. Partially Met
Technology Requirements and Interoperability Rating Comments
All technology requirements (including hardware, browser, software, etc...) are specified. Fully Met
Prerequisite skills in the use of technology are identified. Fully Met
The course uses content-specific tools and software appropriately. Fully Met
The course is designed to meet internationally recognized interoperability standards. Fully Met
Copyright and licensing status, including permission to share where applicable, is clearly stated and easily found. Fully Met
Accessibility Rating Comments
Course materials and activities are designed to provide appropriate access to all students. The course, developed with universal design principles in mind, conforms to the U.S. Section 504 and Section 508 provisions for electronic and information technology as well as the W3C’s Web Content Accessibility guidelines (WCAg 2.0). Partially Met
Data Security Rating Comments
Student information remains confidential, as required by the Family Educational Rights and Privacy Act (FERPA). Fully Met

Review Conducted By: Fuel Education LLC
Date of Review: 07/13/2014

UNIT ONE: Basic Principles of Marketing
UNIT TWO: Introduction to Sports & Entertainment Marketing
UNIT THREE: Principles of Effective Sports & Entertainment Marketing in the 21st Century
UNIT FOUR: Diversity and Demographics
UNIT FIVE: Event Marketing
UNIT SIX: Product Marketing
UNIT SEVEN: Sponsorships and Endorsements
UNIT EIGHT: Finances
UNIT NINE: Careers in Sports & Entertainment Marketing
UNIT TEN: Societal and Cultural Influences
Final Exam
Term Type Enrollment Opens Enrollment Ends Random Draw Date Enrollment Drop Date Course Starts Course Ends # of Seats Course Fee Potential Additional Costs
Open Entry / Open Exit 07/01/2023 06/30/2024 100 $270 $0
Open Entry / Open Exit 07/01/2023 06/30/2024 100 $275 $0
Open Entry / Open Exit 07/01/2023 06/30/2024 100 $300 $0
Drop Policy Completion Policy Term Type Enrollment Opens Enrollment Ends
Enrollments earning 60% or more of the total course points are considered course completions and will be charged the final 20% payment. Open Entry / Open Exit 07/01/2023 06/30/2024
Open Entry / Open Exit 07/01/2023 06/30/2024
K-5: Extensions are not available. 6-12: 4-week extensions are available for $50 per enrollment (maximum 2 extensions per 18-week enrollment). 6-12: 2-week extensions are available for $25 per enrollment (maximum 2 extensions per 9-week enrollment). Open Entry / Open Exit 07/01/2023 06/30/2024
Students can contact their online instructor as needed. Online instructors have posted office hours, and provide contact information.
School Year Enrollment Count Pass Count Completion Rate Notes
19-20 34 29 85.29%
14-15 53 44 83.02%
13-14 2 2 100.0% Enrollment data include all enrollments (21f and non-21f) for the Spring and Summer 2013-14 school year.