Introduction to Social Media

Course Description:

Have a Facebook account? What about Twitter? Whether you've already dipped your toes in the waters of social media or are still standing on the shore wondering what to make of it all, learning how to interact on various social media platforms is crucial in order to survive and thrive in this age of digital communication. In this course, you'll learn the ins and outs of social media platforms such as Facebook, Twitter, Pinterest, Google+, and more. You'll also discover other types of social media you may not have been aware of and how to use them for your benefit—personally, academically, and eventually professionally as well. If you thought social media platforms were just a place to keep track of friends and share personal photos, this course will show you how to use these resources in much more powerful ways.

Course Details:

Course Title (District): Introduction to Social Media
Course Title (NCES SCED) : Technology—Other
Course Provider : Genesee ISD
Content Provided By : Fuel Education LLC
Online Instructor Provided By : Fuel Education LLC
Standards Addressed : CollegeBoard
Academic Terms : Open Entry / Open Exit
Subject Area : Engineering and Technology
Course Identifier : Technology—Other
Course Level : High School (Secondary)
Available Credit : 0.5
Sequence : 1 of 1

How To Enroll:

Enrollment Website :
Email : [email protected]
Phone : 810-591-4401

Students and Parents: It is important to work closely with your local school counselor or registrar to follow the school's enrollment procedures. By clicking the "Start Registration Request" button below, you will be able to notify the school of your interest in registering for the online course. However, it is the responsibility of the district or school to review the registration request and approve or deny the request. Please make a note to follow up with your school after submitting a registration request.

Start Registration Request

Additional Course Information:

• Clearly define social media. • Communicate a solid understanding of social media and how it has changed over time. • Identify various types of social media. • Identify the basic uses of social media. • Discuss the positive and negative influences of social media on individuals, businesses, and society as a whole. • Discuss how Facebook and Twitter have evolved. • Identify the uses of Facebook and Twitter in personal, academic, and professional realms. • Identify and use security features for each platform. • Identify strategies for achieving academic and professional goals using Facebook and Twitter. • Discuss how LinkedIn, Google+, and Pinterest have evolved. • Identify the uses of LinkedIn, Google+, and Pinterest in personal, academic, and professional realms. • Identify and apply appropriate use guidelines and security features for each network. • Identify strategies for achieving academic and professional goals using each platform. • Identify various types of social media outcasts. • Discuss the history and evolution of each social media outcast. • Identify some of the ways each social media outcast is used. • Identify strategies for implementing each social media outcast. • Discuss the overall impact the social media outcasts have had on academics, professions, and society in general. • Identify the social media platforms best suited for interpersonal communication versus academic or professional communications. • Compare and contrast social media platforms in terms of their interpersonal applications. • Effectively utilize the features of Facebook and Twitter designed for interpersonal communication. • Analyze the effects of Smartphone usage on our social media interactions. • Evaluate the pros and cons of using social media networks for interpersonal communication. • Analyze and evaluate one's own social media use. • Identify and apply safety guidelines when communicating on social media platforms. • Discuss the evolving role of social media in the marketing industry. • Identify and evaluate various social media marketing strategies. • Compare and contrast social media marketing strategies in terms of their effectiveness. • Determine which social media marketing strategies are best suited for different types of businesses. • Identify ways in which social media has changed the marketing field. • Make predictions regarding the role social media marketing will play in the future. • Develop a product concept for marketing purposes. • Develop a blogging strategy for marketing the product concept. • Develop a Facebook campaign for the product concept. • Develop a Twitter campaign for the product concept. • Develop a Twitter campaign for the product concept. • Use social media to create a personal online-learning environment. • Compare and contrast social media tools in terms of their value for academic pursuits. • Use Twitter to follow academic experts and learn about current trends in a given field of study. • Develop a classroom Facebook page to collaborate with fellow students. • Develop criteria to evaluate YouTube videos for their educational value. • Create an online study group using Google Groups. • Evaluate the academic usefulness of LinkedIn Groups and LinkedIn Answers. • Understand the importance of networking with professionals via social networks. • Use social media to find job leads. • Understand and implement techniques for securing a job via social media. • Compare and contrast both sides of the debate of whether you should or should not "friend" a client on non-professional social networks such as Facebook and Google+. • Use social media to collaborate with colleagues. • Use social media to keep abreast of the latest trends in your industry. • Discuss the importance of building an online personal brand. • Identify the advantages of having a professional online presence in today's global marketplace. • Develop a professional persona based on skills, interests, and future career goals. • Develop a personal blog for the purposes of branding. • Develop a professional presence on social media platforms such as LinkedIn, Twitter, and Facebook. • Manage your reputation online

iNACOL National Standards for Quality Online Courses

Academic Content Standards and Assessments Rating Comments
The goals and objectives clearly state what the participants will know or be able to do at the end of the course. The goals and objectives are measurable in multiple ways. Fully Met
The course content and assignments are aligned with the state’s content standards, Common Core curriculum, or other accepted content standards set for Advanced Placement® courses, technology, computer science, or other courses whose content is not included in the state standards. Partially Met
The course content and assignments are of sufficient rigor, depth and breadth to teach the standards being addressed. Fully Met
Information literacy and communication skills are incorporated and taught as an integral part of the curriculum. Fully Met
Multiple learning resources and materials to increase student success are available to students before the course begins. Fully Met
Course Overview and Introduction Rating Comments
Clear, complete course overview and syllabus are included in the course. Fully Met
Course requirements are consistent with course goals, are representative of the scope of the course and are clearly stated. Fully Met
Information is provided to students, parents and mentors on how to communicate with the online instructor and course provider. Fully Met
Legal and Acceptable Use Policies Rating Comments
The course reflects multi-cultural education, and the content is accurate, current and free of bias or advertising. Fully Met
Expectations for academic integrity, use of copyrighted materials, plagiarism and netiquette (Internet etiquette) regarding lesson activities, discussions, and e-mail communications are clearly stated. Fully Met
Privacy policies are clearly stated. Fully Met
Instructor Resources Rating Comments
Online instructor resources and notes are included. Fully Met
Assessment and assignment answers and explanations are included. Fully Met
Instructional and Audience Analysis Rating Comments
Course design reflects a clear understanding of all students’ needs and incorporates varied ways to learn and master the curriculum. Fully Met
Course, Unit and Lesson Design Rating Comments
The course is organized by units and lessons that fall into a logical sequence. Each unit and lesson includes an overview describing objectives, activities, assignments, assessments, and resources to provide multiple learning opportunities for students to master the content. Fully Met
Instructional Strategies and Activities Rating Comments
The course instruction includes activities that engage students in active learning. Fully Met
The course and course instructor provide students with multiple learning paths, based on student needs that engage students in a variety of ways. Fully Met
The course provides opportunities for students to engage in higher-order thinking, critical reasoning activities and thinking in increasingly complex ways. Fully Met
The course provides options for the instructor to adapt learning activities to accommodate students’ needs. Fully Met
Readability levels, written language assignments and mathematical requirements are appropriate for the course content and grade-level expectations. Fully Met
Communication and Interaction Rating Comments
The course design provides opportunities for appropriate instructor-student interaction, including opportunities for timely and frequent feedback about student progress. Fully Met
The course design includes explicit communication/activities (both before and during the first week of the course) that confirms whether students are engaged and are progressing through the course. The instructor will follow program guidelines to address non-responsive students. Fully Met
The course provides opportunities for appropriate instructor-student and student-student interaction to foster mastery and application of the material. Fully Met
Resources and Materials Rating Comments
Students have access to resources that enrich the course content. Fully Met
Accessing Course Effectiveness Rating Comments
The course provider uses multiple ways of assessing course effectiveness. Fully Met
The course is evaluated using a continuous improvement cycle for effectiveness and the findings used as a basis for improvement. Fully Met
Course Updates Rating Comments
The course is updated periodically to ensure that the content is current. Fully Met
Certification Rating Comments
Course instructors, whether faceto-face or virtual, are certificated and “highly qualified.” The online course teacher possesses a teaching credential from a state-licensing agency and is “highly qualified” as defined under ESEA. Fully Met
Instructor and Student Support Rating Comments
Professional development about the online course delivery system is offered by the provider to assure effective use of the courseware and various instructional media available. Fully Met
The course provider offers technical support and course management assistance to students, the course instructor, and the school coordinator. Fully Met
Course instructors, whether face-to-face or virtual, have been provided professional development in the behavioral, social, and when necessary, emotional, aspects of the learning environment. Fully Met
Course instructors, whether face-to-face or virtual, receive instructor professional development, which includes the support and use of a variety of communication modes to stimulate student engagement online. Fully Met
The provider assures that course instructors, whether face-to-face or virtual, are provided support, as needed, to ensure their effectiveness and success in meeting the needs of online students. Fully Met
Students are offered an orientation for taking an online course before starting the coursework. Fully Met
Evaluation Strategies Rating Comments
Student evaluation strategies are consistent with course goals and objectives, are representative of the scope of the course and are clearly stated. Fully Met
The course structure includes adequate and appropriate methods and procedures to assess students’ mastery of content. Fully Met
Feedback Rating Comments
Ongoing, varied, and frequent assessments are conducted throughout the course to inform instruction. Fully Met
Assessment strategies and tools make the student continuously aware of his/her progress in class and mastery of the content. Fully Met
Assessment Resources and Materials Rating Comments
Assessment materials provide the instructor with the flexibility to assess students in a variety of ways. Fully Met
Grading rubrics are provided to the instructor and may be shared with students. Fully Met
The grading policy and practices are easy to understand. Fully Met
Course Architecture Rating Comments
The course architecture permits the online instructor to add content, activities and assessments to extend learning opportunities. Fully Met
The course accommodates multiple school calendars; e.g., block, 4X4 and traditional schedules. Fully Met
User Interface Rating Comments
Clear and consistent navigation is present throughout the course. Fully Met
Rich media are provided in multiple formats for ease of use and access in order to address diverse student needs. Fully Met
Technology Requirements and Interoperability Rating Comments
All technology requirements (including hardware, browser, software, etc...) are specified. Fully Met
Prerequisite skills in the use of technology are identified. Fully Met
The course uses content-specific tools and software appropriately. Fully Met
The course is designed to meet internationally recognized interoperability standards. Fully Met
Copyright and licensing status, including permission to share where applicable, is clearly stated and easily found. Fully Met
Accessibility Rating Comments
Course materials and activities are designed to provide appropriate access to all students. The course, developed with universal design principles in mind, conforms to the U.S. Section 504 and Section 508 provisions for electronic and information technology as well as the W3C’s Web Content Accessibility guidelines (WCAg 2.0). Fully Met
Data Security Rating Comments
Student information remains confidential, as required by the Family Educational Rights and Privacy Act (FERPA). Fully Met

Review Conducted By: Fuel Education LLC
Date of Review: 06/26/2014

UNIT 1: Social Media Past and Present
UNIT 2: The Social Media Giants: Facebook and Twitter
UNIT 3: Social Media Rising Stars: LinkedIn, Google+, and Pinterest
UNIT 4: The Outcasts of Social Media: Blogs, Videos, Wikis, and More
UNIT 5: The “Social” of Social Media: How Social Media Can Be Used for Interpersonal Communication
UNIT 6: Social Media and Marketing Part I
UNIT 7: Social Media and Marketing Part II
UNIT 8: Social Media and Academics
UNIT 9: Social Media and the Work Force Part I
UNIT 10: Social Media and the Work Force Part II
Final Exam
Term Type Enrollment Opens Enrollment Ends Random Draw Date Enrollment Drop Date Course Starts Course Ends # of Seats Course Fee Potential Additional Costs
Drop Policy Completion Policy Term Type Enrollment Opens Enrollment Ends
Students can contact their online instructor as needed. Online instructors have posted office hours, and provide contact information.
School Year Enrollment Count Pass Count Completion Rate Notes
13-14 1 1 100.0% Enrollment data include all enrollments (21f and non-21f) for the Spring and Summer 2013-14 school year.
14-15 8 7 87.5%
19-20 0 0 0.0%