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Sports and Entertainment Marketing

Course Description:

This one-semester course is intended to help you gain an insight into the field of sports, entertainment, and recreation marketing. This course has 16 lessons organized into four units, plus four Unit Activities. Each lesson contains one or more Lesson Activities. Additionally, there is one Course Activity that you need to work on throughout the duration of the course. This activity is a long-term project spread over the length of the course. The due date for this activity is to be determined by the course instructor This course covers fundamental concepts in sports, entertainment, and recreation marketing. It also covers essential skills related to advertising, sponsorship, and marketing campaigns. In addition, the course covers crucial workplace skills, such as teamwork and leadership skills.

Course Details:

Course Title (District): Sports and Entertainment Marketing
Course Title (NCES SCED) : Sports and Entertainment Marketing
Course Provider : Parchment School District
Content Provided By : My Virtual Academy
Online Instructor Provided By : Parchment School District
Standards Addressed : Michigan Merit Curriculum, Common Core State Standards
Academic Terms : Semester, Trimester, Open Entry / Open Exit, Accelerated
NCES SCED Code : 12163
Subject Area : Business and Marketing
Course Identifier : Sports and Entertainment Marketing
Course Level : High School (Secondary)
Available Credit : 0.5
Sequence : 1 of 1

How To Enroll:

Enrollment Website : https://www.myvirtualacademy.com/programs/specialized-programs/specialized-programs-application/
Email : [email protected]
Phone : 800-297-2119

Students and Parents: It is important to work closely with your local school counselor or registrar to follow the school's enrollment procedures. By clicking the "Start Registration Request" button below, you will be able to notify the school of your interest in registering for the online course. However, it is the responsibility of the district or school to review the registration request and approve or deny the request. Please make a note to follow up with your school after submitting a registration request.

Start Registration Request

Additional Course Information:

Additional Cost Description: None

This course will help you meet the following goals: Describe the scope and working of the sports, entertainment, and recreation industry. Explore the scope of various marketing functions and its effect on sports, entertainment, and recreation marketing. Explain the effects of workplace skills such as time management, teamwork, work ethics, leadership, and result orientation. Discuss the importance of segmentation and positioning for the success of sports, entertainment, and recreation marketing. Explain the importance of marketing research and quantitative methods in sports, entertainment, and recreation marketing. Discuss the role of advertising, endorsement, and sponsorships in sports, entertainment, and recreation. 2 Discuss the processes of sales and organizational purchases in sports, entertainment, and recreation industry.

iNACOL National Standards for Quality Online Courses

Academic Content Standards and Assessments Rating Comments
The goals and objectives clearly state what the participants will know or be able to do at the end of the course. The goals and objectives are measurable in multiple ways. Fully Met Every course contains a syllabus, with clear goals and objectives for the course. Each lesson also states the objective. Students are tested after each lesson.
The course content and assignments are aligned with the state’s content standards, Common Core curriculum, or other accepted content standards set for Advanced Placement® courses, technology, computer science, or other courses whose content is not included in the state standards. Fully Met
The course content and assignments are of sufficient rigor, depth and breadth to teach the standards being addressed. Fully Met Any applicable standards are met.
Information literacy and communication skills are incorporated and taught as an integral part of the curriculum. Fully Met
Multiple learning resources and materials to increase student success are available to students before the course begins. Fully Met
Course Overview and Introduction Rating Comments
Clear, complete course overview and syllabus are included in the course. Fully Met Syllabus provided to students upon enrollment in the course. Units have specific objectives.
Course requirements are consistent with course goals, are representative of the scope of the course and are clearly stated. Fully Met
Information is provided to students, parents and mentors on how to communicate with the online instructor and course provider. Fully Met Parents are provided a login for the parent portal of Edmentum. They are able to communicate and access student progress. Parents and students are also contacted by the instructor.
Legal and Acceptable Use Policies Rating Comments
The course reflects multi-cultural education, and the content is accurate, current and free of bias or advertising. Fully Met
Expectations for academic integrity, use of copyrighted materials, plagiarism and netiquette (Internet etiquette) regarding lesson activities, discussions, and e-mail communications are clearly stated. Fully Met Students sign all documents upon enrollment.
Privacy policies are clearly stated. Fully Met Privacy policy is presented, reviewed and signed with student at enrollment.
Instructor Resources Rating Comments
Online instructor resources and notes are included. Fully Met
Assessment and assignment answers and explanations are included. Fully Met
Instructional and Audience Analysis Rating Comments
Course design reflects a clear understanding of all students’ needs and incorporates varied ways to learn and master the curriculum. Fully Met Lessons, quizzes, and tests provide multiple types of instruction, questions, and learning methods. i.e. fill in the blank, hands on, multiple choice, matching etc.…
Course, Unit and Lesson Design Rating Comments
The course is organized by units and lessons that fall into a logical sequence. Each unit and lesson includes an overview describing objectives, activities, assignments, assessments, and resources to provide multiple learning opportunities for students to master the content. Fully Met
Instructional Strategies and Activities Rating Comments
The course instruction includes activities that engage students in active learning. Fully Met
The course and course instructor provide students with multiple learning paths, based on student needs that engage students in a variety of ways. Fully Met
The course provides opportunities for students to engage in higher-order thinking, critical reasoning activities and thinking in increasingly complex ways. Fully Met Many lessons are self driven and require higher order thinking skills to complete.
The course provides options for the instructor to adapt learning activities to accommodate students’ needs. Fully Met Instructor can upload enrichment activities as needed.
Readability levels, written language assignments and mathematical requirements are appropriate for the course content and grade-level expectations. Fully Met
Communication and Interaction Rating Comments
The course design provides opportunities for appropriate instructor-student interaction, including opportunities for timely and frequent feedback about student progress. Fully Met Students can interact with their instructor via phone, email, text, instant message, or video message.
The course design includes explicit communication/activities (both before and during the first week of the course) that confirms whether students are engaged and are progressing through the course. The instructor will follow program guidelines to address non-responsive students. Fully Met MVA policy states that students will communicate with their instructor multiple times during a week to ensure engagement and learning within the course.
The course provides opportunities for appropriate instructor-student and student-student interaction to foster mastery and application of the material. Fully Met Teacher to student interaction is available. Student to student interaction consists of daily posts, colloboration and discussion boards.
Resources and Materials Rating Comments
Students have access to resources that enrich the course content. Fully Met
Evaluation Strategies Rating Comments
Student evaluation strategies are consistent with course goals and objectives, are representative of the scope of the course and are clearly stated. Fully Met
The course structure includes adequate and appropriate methods and procedures to assess students’ mastery of content. Fully Met
Feedback Rating Comments
Ongoing, varied, and frequent assessments are conducted throughout the course to inform instruction. Fully Met
Assessment strategies and tools make the student continuously aware of his/her progress in class and mastery of the content. Fully Met Student can view their progress within the program and through communication with the instructor.
Assessment Resources and Materials Rating Comments
Assessment materials provide the instructor with the flexibility to assess students in a variety of ways. Fully Met
Grading rubrics are provided to the instructor and may be shared with students. Fully Met Grading rubrics are built into any assignment that may need them.
The grading policy and practices are easy to understand. Fully Met Students are able to see a progress report throughout the course.
Course Architecture Rating Comments
The course architecture permits the online instructor to add content, activities and assessments to extend learning opportunities. Fully Met
The course accommodates multiple school calendars; e.g., block, 4X4 and traditional schedules. Fully Met Courseware is available at any time throughout the set school calendar.
User Interface Rating Comments
Clear and consistent navigation is present throughout the course. Fully Met
Rich media are provided in multiple formats for ease of use and access in order to address diverse student needs. Fully Met
Technology Requirements and Interoperability Rating Comments
All technology requirements (including hardware, browser, software, etc...) are specified. Fully Met
Prerequisite skills in the use of technology are identified. Fully Met
The course uses content-specific tools and software appropriately. Fully Met
The course is designed to meet internationally recognized interoperability standards. Fully Met
Copyright and licensing status, including permission to share where applicable, is clearly stated and easily found. Fully Met
Accessibility Rating Comments
Course materials and activities are designed to provide appropriate access to all students. The course, developed with universal design principles in mind, conforms to the U.S. Section 504 and Section 508 provisions for electronic and information technology as well as the W3C’s Web Content Accessibility guidelines (WCAg 2.0). Fully Met
Data Security Rating Comments
Student information remains confidential, as required by the Family Educational Rights and Privacy Act (FERPA). Fully Met Student work is kept confidential within the school database system and courseware.
Accessing Course Effectiveness Rating Comments
The course provider uses multiple ways of assessing course effectiveness. Fully Met
The course is evaluated using a continuous improvement cycle for effectiveness and the findings used as a basis for improvement. Fully Met The course is evaluated for effectiveness by provider and software developer continuously.
Course Updates Rating Comments
The course is updated periodically to ensure that the content is current. Fully Met
Certification Rating Comments
Course instructors, whether faceto-face or virtual, are certificated and “highly qualified.” The online course teacher possesses a teaching credential from a state-licensing agency and is “highly qualified” as defined under ESEA. Fully Met
Instructor and Student Support Rating Comments
Professional development about the online course delivery system is offered by the provider to assure effective use of the courseware and various instructional media available. Fully Met
The course provider offers technical support and course management assistance to students, the course instructor, and the school coordinator. Fully Met Support is available from the course provider as well as the school.
Course instructors, whether face-to-face or virtual, have been provided professional development in the behavioral, social, and when necessary, emotional, aspects of the learning environment. Fully Met All staff attend ongoing professional development sessions throughout the year to remain current with students and families needs.
Course instructors, whether face-to-face or virtual, receive instructor professional development, which includes the support and use of a variety of communication modes to stimulate student engagement online. Fully Met
The provider assures that course instructors, whether face-to-face or virtual, are provided support, as needed, to ensure their effectiveness and success in meeting the needs of online students. Fully Met
Students are offered an orientation for taking an online course before starting the coursework. Fully Met

Review Conducted By: My Virtual Academy
Date of Review: 04/30/2019

Unit 1: Marketing and Other Functions
Unit 2: Mapping Markets
Unit 3: Marketing Communication
Unit 4: Making the Sale
Term Type Enrollment Opens Enrollment Ends Random Draw Date Enrollment Drop Date Course Starts Course Ends # of Seats Course Fee Potential Additional Costs
Open Entry / Open Exit 04/02/2024 12/02/2024 500 $400
Drop Policy Completion Policy Term Type Enrollment Opens Enrollment Ends
Must pass course with D- (60%) or higher. Open Entry / Open Exit 04/02/2024 12/02/2024
In order to be successful in our program, it is important for the student to remain in constant communication with the online instructor. The online instructor will be communicating with the student 1-2 times per week. Communication between the student and online instructor will be phone, email, texting, and/or discussion boards. Online instructors provide families with their weekly office hours and My Virtual Academy is open Monday – Thursday from 8 AM – 8 PM, Friday from 8 AM – 4 PM and Saturday from 8AM – 2 PM with staff available to answer questions/concerns. Messages received after hours will be returned the next school day. Parents/Guardians/Students will have access to the curriculum and gradebook 24 hours per day, 7 days per week.
School Year Enrollment Count Pass Count Completion Rate Notes
23-24 0 0 0.0%
22-23 0 0 0.0%
My Virtual Academy Tech Support is available Monday - Thursday, 8 AM - 8 PM, Friday 8 AM - 4 PM, and Saturday 8 AM - 2PM. Browser: Edge (latest), Internet Explorer® 11, Chrome (latest), Firefox (latest), and Safari (latest). Plug-Ins: Adobe Flash®, Java, Office compatible software. For a small percentage of our legacy content, you may need the following plug-ins: Shockwave® and/or Plato® Xtras. Pop-Up Blockers: How to turn off pop-up blockers Mobile Browser Support: We support the following tablet configurations: OS - Android; Browser- Chrome (Latest version) OS - iOS; Browser - Safari (Latest version) Please note, voice recorder for World Languages works with Flash.